Shark Tank Season 16 Episode 9 saw entrepreneur Lindsay Mullinger pitch her company, Petite Keep, in front of the investors. She makes heirloom trunks with her husband as her business partner.
Her product amazed the sharks and they were all very appreciative of the same. However, it touched guest investor Jamie Kern Lima and reminded her of her mothers.
Jamie has been adopted, and she only got to know about this at 29 years old. This made her emotional, and Jamie shared how she would keep her mother's belongings in these trunks, which could be personalized for everyone.
Lindsay, by the end of her pitch and negotiations, accepted a collective offer from Mark Cuban, Barbara Corcoran, and Jamie Kern Lima. In a confessional, while exiting the stage, Lindsay said:
"I'm so grateful three sharks saw what this business can become. This story has been just one of perseverance since I started this business. And I mean, this is proof that you can build your dreams."
Shark Tank Entrepreneur Lindsay Mullinger pitched Petite Keep
Lindsay hails from St. Louis, Missouri, and sought $400,000 for 5% equity in her business, Petite Keep. During her pitch, she started with the problem many American households face with generic plastic tubs filling the garage that contain mementos from the past.
Lindsay points out that these items collect dust in garages instead of "being cherished" for the value that they hold. This is what gave her the idea of creating Petite Keep. She describes her product by saying:
"High-quality heirloom keepsake trunks to elevate any aesthetic and are exceptional enough to last a lifetime."
Lindsay then shared about the feature of personalizing the trunk for customers' custom tastes and names. It is an easy process that can be done from the website, making "no two trunks alike" at all with an array of combination choices.
She says the company is "based on life's greatest memories" and the "emotion and nostalgia" that comes along with it.
Each of the sharks on Shark Tank was then presented with a trunk that is custom made to match their personal lives. Lori got a "Queen of QVC" trunk, while Barbara, who has just become a grandmother, got a "Nana" trunk.
Shark Tank's Kevin got the bridal trunk that said, "Linda and Kevin, 1990," and Mark got the family trunk that said, "The Cuban Family." Jamie got children's trunks with the names of her kids engraved inside.
Lori, analyzing her trunk, appreciated the product for its quality and build. She then asked the entrepreneur to share about herself.
Lindsay said that she started her journey at Proctor and Gamble, which helped her develop her own business. She made these trunks at home with her husband when they started and has five children currently.
Soon, the negotiations started for the investment, and Shark Tank's Barbara and Mark, who were initially out, after hearing the business projections and Kevin and Jamie's interest in the business, decided to put their foot down and offer $400,000 for 15% equity.
Jamie also joined the trio, and a deal was made among them all, with each having a 5% stake in the business.
Shark Tank releases new episodes weekly on Fridays at 8 PM Eastern Time on ABC.
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