“Will become part of everybody's medicine cabinet” — When Shark Tank’s Mark Cuban signed a deal with HiccAway

In episode 12 of Shark Tank Season 13, three entrepreneurs entered the tank to pitch their unique, one-of-a-kind solution for hiccups. In 2021, Ali Seife, Amanda Azarpour, and Victor Fehlberg presented their ultimate solution to avoid any embarrassment caused by one of the most common issues, hiccups. The trio sought $250,000 in exchange for 10% of their company shares.

They started their presentation by demonstrating how HiccAway, a patented-design straw, that has undergone peer review and scientific testing, functions by applying pressure to drinking water, which simultaneously activates the vagus and phrenic nerves. In simpler terms, this device "resets" the diaphragm, preventing hiccups from occurring.

While other sharks questioned the product and its convincing power to sell, Kevin O'Leary and Mark Cuban showed confidence in the business. While making his counteroffer, Cuban said,

"I guarantee you this will become part of everybody's medicine cabinet. Guarantee right? So I'll make you an offer right and I just want a yes or no. The offer is $250,000 that you ask for for 20%...I'm not going to tell you I'm going to be here waiting. I'm not going to wait around."

Cuban made a counteroffer of $250,000 for 20% of the company's stock. As O'Leary also made an offer, Cuban put forward an ultimatum to grab the deal. After negotiating and discussions, the three signed a deal with Cuban for a higher equity considering his expertise in the area.

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When HiccAway appeared on Shark Tank Season 13 Episode 12

Dr. Ali Seifi entered Shark Tank with the goal of receiving $250,000 in exchange for 10% of HiccAway, along with co-founders Amanda and Victor. Supported by peer-reviewed research, his innovative hiccup-relieving straw has already produced remarkable results. With a retail price of $14 and production expenses of only 70 cents, the business made $300,000 in its first year of operation.

Immediately, the investors expressed interest in the brand. Mark Cuban was the first to offer $250,000 in exchange for 20% equity. Seeing the product's potential to become big, O'Leary too offered $250,000 for a 15% stock transaction. After giving it some thought, the trio agreed to Cuban's offer because they thought the billionaire's connections and business sense would be most helpful in growing the company.

Since its appearance on Shark Tank in 2021, HiccAway has grown significantly. With sales in more than 40 countries, the company has extended its distribution to big retailers like HEB, Walmart, and Amazon. The company also reported lifetime sales exceeding $11 million annually, confirming Cuban's initial zeal and solidifying HiccAway as a common household cure for hiccups across the globe.

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Just like HiccAway, many other great deals have been made on Shark Tank. You can binge these episodes on ABC.