Netflix's latest reality series, W.A.G.s to Riches, brings viewers into the glittering world of Julz Goddard, better known as YesJulz, a marketing mogul with an estimated net worth of $3 million.
The show follows NFL player Duke Riley's ex-fiance as she manages her Miami-based business and single motherhood. Goddard, the founder and CEO of 1 AM Creative Agency, has worked with industry heavyweights like Puma, Travis Scott, and Beats By Dre, transforming herself from a foster child into a Forbes-recognized businesswoman.
She most recently added another noteworthy accomplishment to her increasing list of accomplishments when she acted as Marketing Director for Ye's album launch.
The eight-episode series promises an intimate look at Goddard's life, showcasing how she balances motherhood, her thriving business ventures, and her personal journey in the spotlight. Her story stands out among the show's cast as a testament to her determination and entrepreneurial spirit.
W.A.G.s to Riches' Julz Goddard's road to success
Goddard's path to success began with humble origins in the foster care system. In a heartfelt interview with World Red Eye, she shared her adoption story:
"After attempting to adopt me for a period of seven long years, I finally had a permanent place to call home at nine years old. I don't know how she did it, but my mom managed to pay off all her lawyer fees, get a bigger house so that I could have my own room, and even somehow put me in dance, piano, and acting class all throughout elementary and middle school."
This early event influenced both her altruistic outlook and her ambition for achievement. Goddard established the Little Rascals Foundation, which has accomplished a lot, such as starting a music program at an orphanage in Haiti.
A variety of sectors are represented in Goddard's company portfolio. She manages a record label, management firm, digital radio station, and creative agency. Her Snapchat account has about 100,000 views per day, demonstrating her similarly remarkable social media skills.
Her breakthrough came in 2014 when she hosted a Sprite Remix Party for basketball legend LeBron James in Miami. Since then, she's built a reputation as a marketing powerhouse, working with some of the biggest names in entertainment and sports.
Personal life and future projects
March 2022 marked a significant change in Goddard's life with the birth of her daughter, River. However, by July of the same year, she and NFL player Duke Riley had ended their relationship. She addressed this life change candidly on Instagram, writing:
"You are a newly single mom enjoying your first night out in a nearly a year after being home alone with your newborn for 2 months."
Today, W.A.G.s to Riches's Goddard continues to expand her business empire while raising her daughter. Her recent work as Marketing Director for Ye's "Vultures 1" album demonstrates her ongoing influence in the entertainment industry.
As she steps into the spotlight on W.A.G.s to Riches, viewers get an unprecedented look at how this self-made entrepreneur manages her multifaceted life in Miami's fast-paced social scene.
All eight episodes of W.A.G.s to Riches Season 1 are available to stream on Netflix.
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