"WE ARE ALL WATCHING!": Shark Tank investor Daymond John opens up about "buying" fake followers and likes

Shark Tank mentor Daymond John shared an Instagram clip on January 26, 2025, regarding a new trend of buying "fake followers and likes." He mentioned how individuals should not do that and captioned it under a detailed description, starting with how he has been training CEOs and how they always want to buy likes and followers.

Throughout the video clip, Daymond John shared how there would be repercussions for "buying" followers and likes on social media. He also advised individuals to have organic followers with whom they have dedicated connections.

"For those who have been on this new trend of buying fake followers and likes lately. You might not know this. But….WE ARE ALL WATCHING! WE JUST ARENT SAYING ANYTHING. I feel bad when I see people I respect on social clearly buying likes. I want to give them a hug and say something to them. But then I feel like they will be more embarrassed that I know. So, I just keep my mouth shut," shared Daymond John.

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Shark Tank investor Daymond John revealed why individuals should not buy "likes and followers" for their social media

In a recently released Instagram clip by Shark Tank investor Daymond John, he shared advice regarding how, despite being "tempting," individuals should not buy likes and followers on social media platforms.

"You want to buy likes and buy followers because everybody's doing it, and it's tempting, and I understand. Please take my advice. Do not do it. Listen, I have a program where I buy CEOs and train them damn near manage them, and when I unboard them, the first thing they always ask is, "Why don't I just buy likes and followers?" Because people can see straight through it. It's like a bad P and L sheet," shared the Shark Tank mentor.

Sharing an example regarding what would happen if an individual were to have fake 8 million followers. He mentioned there would be 70,000 likes, and everyone would wonder why they had merely "20 people" commenting on a post and only "three people" sharing it. He mentioned that would be the case if there were "fake" followers.

Further in the case, Daymond mentioned:

"By the way the three people shared it, we're talking about how embarrassing it is. What you have as a desperate person and that undermined your entire career. What you've done! Because now everybody's just talking about how desperate you are and your significant other."

The Shark Tank investor mentioned that after "bots" cleansed such "fake followers" accounts, even though they had 10 million followers, the number would be reduced to "50,000." After such things happen, that would be what "people" would "remember."

Daymond John concluded the clip by stating facts about his social media followers. He noted that he had been on ABC for over 16 years, and he has "the same damn 1.3, 1.4 million followers." He said he was "happy" with the numbers because those followers were "dedicated" to him, and vice versa.

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Fans can stream the latest Shark Tank's sixteenth season on ABC Network.