"Technology going too far": When Shark Tank investor Lori Greiner rejected Ryan and Jenn Cmich's pitch for LoveSync

Shark Tank
Shark Tank investor Lori Greiner | Image Source: Instagram/ @sharktankabc

Shark Tank Season 11 Episode 11 aired on January 12, 2020, featuring Ryan and Jenn Cmich with their LoveSync. It is a technology that helps couples with their relationship with their respective partners and adds fulfillment to their intimacy.

As Ryan and Jenn pitched their unique product, a technology to help couples, it didn't impress Shark Lori Greiner. The investor did not favor using the technology for the said purpose. She mentioned that "technology" was going "too far."

Sharing her thoughts about LoveSync Shark Tank investor Lori Greiner said:

"I don't see it as s*xy romantic, I see it as technology going too far to a place where I feel like just communicating is so much more important. I'm so sorry, I don't believe in this. I'm out."

Shark Tank Season 11: LoveSync fails to impress the investors

Shark Tank Season 11's Episode 11 featured LoveSync - a technology that assists couples towards having a better and more fulfilled intimate relationship. The goal of LoveSync was to help individuals be able to speak their minds without any hesitation. Hence, it could lead to better intimacy with their partner.

The app had a "button" that helps couples understand their partner's moods, and they can also convert their "missed opportunities" into "more romance." To share that with the partner, users need to press the button. Upon matching it with their partner, it would start glowing, letting their partners know about the same.

"With LoveSync, couples desires are fulfilled more frequently leading to a happier relationship," said Jenn.

She was the operations manager in marriage and family counseling practices, while Ryan was the chief product engineer.

Shark Lori Greiner thought "communicating" was more important, so she was out. She felt that "technology" was one of the reasons behind couples' lack of communication.

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Kevin O'Leary stated that he "hated" the idea. He mentioned that "millions" of apps "never get used." However, Mark Cuban liked the idea but felt disappointed with the couple's pitch, as it didn't offer enough information. Due to insufficient data and sales, he was out.

Shark Tank's Daymond John was also out. Following that, Barbara Corcoran shared her thoughts:

"You don't listen. You're so in love with your idea that you're tripping over yourself to express your love again and again and you really haven't adequately answered any objection that had been raised here."

Mr Wonderful, aka. Kevin O'Leary was also out as he criticized the couple and the technology. As a result, there were no offers on the table for LoveSync.

Even though the couple failed to get any offers from any Sharks, they launched their app and reported a revenue of around $1.2 million.


ABC is airing the latest Shark Tank Season 16, with new episodes released every Friday at 8 pm ET.

Edited by Apoorva Jujjavarapu
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