Smile 2 is one of the new horror releases in 2024, near Halloween. The marketing campaign for Smile 2 has reached new heights of bizarre and unsettling creativity. New Yorkers recently reported an eerie sight that left them both intrigued and unnerved—people with disturbingly wide, unblinking smiles walking around the city.
This marketing campaign got the attention of people on the social media platform X. The official plot of the movie reads as follows:
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About to embark on a world tour, global pop sensation Skye Riley begins experiencing increasingly terrifying and inexplicable events. Overwhelmed by the escalating horrors and the pressures of fame, Skye is forced to face her past.
Bizarre Smile 2 promotions
The 2022 horror film Smile garnered attention for its chilling premise, in which characters were haunted by sinister, smiling figures before meeting tragic fates.
With the release of Smile 2 on the corner fans are excites and, the film's promotional team is pulling out all the stops to further build up their excitement level.
In a recent viral marketing stunt, which garnered a lot of attention of social media platforms like X, formerly Twitter, several people with unnervingly wide smiles were seen standing around in iconic spots in New York, grinning eerily at passersby.
These people were casually dressed, with lifeless expressions except for their unsettling smiles, these actors perfectly captured the terror of the franchise, leaving commuters and tourists equally spooked.
Smile 2's Haunting Premise
Directed by Parker Finn, Smile 2 is expected to delve deeper into the lore of the smile-induced terror introduced in the first movie. The film explores how the malevolent force behind the smiles continues to spread, preying on unsuspecting victims. While details about the plot remain under wraps, the marketing campaign has certainly managed to keep the anticipation high.
The unsettling promotional stunt of placing these creepy looking "smilers" here and there in New York captures into the core theme of the movie series. The core theme of the series is that even the most innocent gestures can be twisted into something horrifying.
The campaign for Smile 2 is also being compared to few other horror movie promotions. Similar creepy promotions were also done by films like IT Chapter Two, where in the streets were filled up with red balloons in storm drains, or The Ring, which had actors dressed as Samara lurking in public places.
How the film will perform after its release remains to be seen. For all the latest updates on your favorite shows and movies, stay tuned to this space.
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