Doatnut secured investment of $200,000 for a 30% stake from Mark Cuban and Lori Greiner during Shark Tank Season 16 Episode 3. The deal transpired on November 1, 2024, during ABC's Friday 8 PM ET broadcast.
Founder Kimberly Aguirre entered the show seeking $100,000 for a 10% stake in her California-based company. Her Oceanside operation mills organic oat groats from Wyoming suppliers to create gluten-free donuts.
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The product uses monk fruit as a natural sweetener, thus keeping calorie counts low. Each box sells for $27 with free shipping on orders above $75. The company processes orders through their website for nationwide delivery. The specialized shipping requires temperature control, affecting the final cost structure.
The fresh-milling protocol maintains nutritional value throughout production. Mark Cuban partnered with Lori Greiner to offer double the requested investment amount.
Mark Cuban and Lori Greiner team up for 30% stake in Doatnut in Shark Tank Season 16 Episode 3
The negotiations began with regular Shark Tank investor Mark Cuban questioning the valuation metrics. The financial discussion centered on Doatnut's current revenue figures and growth projections. Aguirre provided data about her direct-to-consumer sales model and explained how climate-controlled shipping affects product costs.
Lori Greiner focused on the production capacity and distribution potential. Both Sharks examined the cost structure, particularly the $10 per-unit price point necessary for nationwide shipping.
After evaluating the financial data, Cuban proposed combining resources with Greiner. Their joint offer doubled the initial capital request while seeking triple the equity. The final agreement landed at $200,000 for 30% ownership.
Pitch
Kimberly Aguirre walked into the Shark Tank studio with clear financial goals and a detailed production strategy. She showcased Doatnut's complete manufacturing process, starting from the selection of organic oat groats from Wyoming farms. The company mills these oats at their Oceanside facility, maintaining strict quality control measures throughout production.
The presentation highlighted Doatnut's specialized manufacturing approach. Each batch undergoes fresh milling to preserve nutritional value. The founder demonstrated how monk fruit serves as the primary sweetener, keeping the calorie and carbohydrate content minimal. Current pricing stands at $27 per box, with free nationwide shipping on orders exceeding $75.
Aguirre outlined her direct-to-consumer sales model during the Shark Tank Season 16 Episode 3 pitch. She explained the specialized shipping requirements, including temperature-controlled packaging that is essential for maintaining product quality. These logistics impact the final cost structure, with individual donuts requiring specific packaging solutions that affect pricing.
The pitch included comprehensive details about market positioning and production capacity. Aguirre explained how her Oceanside facility handles the entire process from milling to packaging. She shared information about current distribution channels and order fulfillment systems.
Product details and founder background
Doatnut maintains specific pricing strategies in the health food sector. Each box costs $27, with the company offering free shipping on purchases over $75. The production facility in Oceanside handles all manufacturing processes. Their market strategy targets consumers seeking gluten-free options.
The product line features donuts made exclusively with organic ingredients. The manufacturing process starts with Wyoming-sourced oat groats, which undergo milling at the production site. This fresh-milling approach maintains the nutritional profile. The use of monk fruit as a sweetener keeps the calorie count low while providing natural flavor.
Kimberly Aguirre developed Doatnut based on personal dietary needs. She identified gaps in the gluten-free market through research and consumer feedback. The development phase included extensive testing of oat varieties and milling techniques at her Oceanside location.
The founder established relationships with Wyoming farmers for organic oat groat supply. She created the fresh-milling protocol to ensure consistent product quality. The business grew from local distribution to accepting nationwide orders through their website.
Shark Tank Season 16 Episode 3 aired during ABC's regular Friday night slot at 8 PM ET.
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