Severance Season 2 becomes a huge hit as it brings more than $200 million for Apple

Severance Season 2 has proven to be one of the greatest hits for Apple TV+, having reportedly raked in over $200 million in its first season. The sci-fi thriller, which hit the screens in 2022, has gained attention for its concept and intricate storytelling.

It is not only because of the devoted fan base but also because it has been one of the primary factors that have boosted Apple's streaming service. The show started on January 17, 2025, with huge anticipation. As soon as reviews were received, Severance proved itself to be worthy, given its massive budget and constant production challenges in its early runs.

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Revenue generated for Apple by Severance

During the first run, Severance produced over $200 million for Apple's kitty. This figure comes from data provided by Parrot Analytics, which uses a content valuation methodology correlating audience demand with subscriber revenue.

The show's success can be attributed to its ability to attract new subscribers while retaining existing ones through binge-watching and rewatching episodes. This revenue generation is significant for Apple TV+, which has been working to establish itself in a crowded streaming landscape. Severance is one of the Apple TV+ shows that have a great financial performance compared to others.

For example, Slow Horses made around $184.8 million in a comparable period, while The Morning Show made $299.4 million in a longer period. These figures indicate that Severance has a strong market presence and is likely to continue growing as it enters its second season.

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Production challenges and budget concerns

Although Severance Season 2 proved financially successful, production-related issues bled into its budget. It is reported that the cost of an episode skyrocketed to nearly $20 million and that the entire season budget came to almost $200 million.

All these were caused by several reasons: elaborate set designs, some very famous actors in the series, and disputes over the creative vision between the showrunners.

The production studio was said to suffer heavy financial burdens as a result of these overruns as most of the profit was derailed and washed away in the escalating expenditures of the show. In light of these issues, it was decided to introduce a new showrunner, Beau Willimon, to simplify production and maintain the quality of the show.

The increased budget raises questions about profitability for future seasons, but the positive reception of season 2 suggests that viewership may continue to grow. If this trend continues, it could lead Apple to consider additional seasons beyond the second installment.

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Audience reception and prospects

The reception by the audience since the airing of season 2 has been largely in its favor. Critics have termed the show an expansion of narrative complexity while still being able to preserve the entertaining qualities that made season one such a success.

The show continues with a unique exploration of identity and corporate culture that draws viewers' interests and maintains engagement with the journeys of its characters. As Severance continues its weekly release of season 2, there is hope for further award recognition and further subscriber growth on Apple TV+.

The show will continue to build buzz and hold viewers' attention, positioning it well within the broader strategy that Apple has planned for original content development. With the first season's success and the excitement for season 2, there is a strong likelihood that Apple will continue investing in this franchise.

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In summary, Severance Season 2 has cemented its position as a major hit for Apple TV+, raking in over $200 million in the first season alone, despite severe production challenges and budget increases.