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Joanna and David Parker, the owners of Yumble, set out to transform children's meals when they appeared on Shark Tank in Season 10 Episode 7, which aired in 2018. To appeal to busy parents searching for healthy meal options, their pitch concentrated on offering fresh, wholesome, and ready-to-eat meals created especially for kids. They wowed the sharks with their business plan, which included a growing customer base and a great sales record.
Kinda Pregnant star Bethenny Frankel showed an immediate interest in Yumble. Although she recognized the company's potential, she had no intention of waiting for competing proposals. Bethenny made a daring offer of $500,000 for a 6% interest while the other Sharks were debating it. She gave the creators an ultimatum to accept the deal or risk losing her investment,
"Right now I'm going out. I'm not playing around." She continued, "I dropped my offer so much. I said I was going to be a spokesperson which is worth more than a million dollars a year. Take it or leave it, don't go fishing."
Joanna and David made the snap choice to seal Bethenny's deal when they were under pressure. They were hesitant but understood her food business experience would be crucial to growing Yumble. The business emerged from the merger with a strong investor and a route to growth in the cutthroat food delivery industry.
When Yumble's Healthy Kids Meals appeared on Shark Tank Season 10 Episode 7
In 2018, Joanna and David Parker, the founders of Yumble's Healthy Kids Meals, made a pitch for their brand-new, ready-to-eat meal service for children on Shark Tank Season 10, Episode 7, seeking $500K for 4% equity. They sought funding to expand their business and make healthy eating accessible to working families because of their robust sales and expanding clientele.
The duo went on Shark Tank to introduce Yumble, a meal subscription service that helps kids eat healthily. The couple revealed that their direct-to-consumer business approach was bringing them a healthy profit and that they had already distributed over 100,000 meals around the United States. With nutritionist-curated meals that catered to finicky eaters, Yumble had amassed a devoted following and drawn in parents searching for quick and wholesome solutions.
Yumble was making about $1.3 million a year at the time of its pitch, and its subscription base was expanding quickly. Their meals, which ranged from $6.99 to $7.99, provided a good mix of reasonably priced and high-quality components. To increase its reach, the business also established a strategic alliance with Weight Watchers.
Following intense negotiations, Bethenny Frankel offered Yumble $500,000 for a 6% interest, sealing the deal. She recognized the promise in the brand's subscription strategy and how it matched the demands of contemporary parents. In order to establish its position in the market for nutritious children's meals, Yumble sought to grow its operations and reach with its investment.
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