"Product is number one"- When Shark Tank's Lori Greiner talked about what she looks for while investing 

Shark Tank investor Lori Greiner shines with her no-nonsense attitude and remarkable determination, making her a force to be reckoned with in the world of entrepreneurship. While accessing any deal, Greiner has a perfected checklist, which according to her cannot go wrong.

Looking into any product, Lori Greiner searches for a crisp description, a major problem that is being tackled, and the founder's appetite for taking risks. If an entrepreneur is unable to project a "100% commitment" towards the product and the business, it will not be a successful venture.

During an interview with ZenBusiness, Lori Greiner opened up about how she deals with investments and what qualities she looks for in the founders. Citing qualities like creativity, hard work, being a risk-taker, and confidence, Lori Greiner remarked

"One thing they need to understand up front Steve, is that starting your own business is a 24/7 endeavor.”

When the reporter asked about Lori's process of finding out which deals to invest in, Lori Greiner admitted that she believed in analyzing the financial perspective and added

"Yes, that’s true. To me, the product is number one. I like products that fill a need and hit a broad audience. I always say I can tell if a product is a hero or a zero.”

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Here is how Shark Tank investor Lori Greiner finds out if entrepreneurs will be a good partner or not

Shark Tank investor Lori Greiner is known as the "Queen of QVC" and rightly so because she knows the art of selling things to customers. She likes to stick to the basics and approaches any deal or pitch with meticulous understanding. Keeping in mind that whether the customer needs the product or not, she evaluates the worth of any product.

Lori Greiner in her book, Invent It, Sell It, Bank It mentioned how any deal contains the same basics, and if entrepreneurs stick to it they will have a successful business. One of the things that she mentioned was that the entrepreneurs presenting the pitch should be equally attractive as their product to sell it better. During an event with Staples in 2016, she mentioned:

"I look at who the entrepreneur is. If entrepreneurs don't listen to questions asked during a pitch, they're not going to hear you down the road, either, and they're not going to be a good partner."

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Lori Greiner appears as one of the lead investors on Shark Tank US.