“Product is fantastic:” When Shark Tank investor Kevin O’Leary praised Long Table Pancakes

On Shark Tank Season 14 Episode 10, Long Table Pancakes founder, Samuel Taylor, sought $140k for 15% of his company. His product impressed all sharks which consisted of popcorn flour, and popcorn flour pancake mix. Samuel had a strong story behind the product and a unique business idea however he couldn't secure a deal with any of the sharks.

During his confessional interview, Samuel expressed gratitude to the sharks for providing him with guidance to grow his business. Mark Cuban told Samuel to focus more on the product rather than the business mission, Barbara suggested getting the prices down meanwhile Kevin O'Leary emphasized having a social media presence for the business.

The Shark Tank investor praised the product and said:

"The product is fantastic I mean I'm never going to eat anything else when it comes to pancake, this is great. That's very very good. The way I look at this is, the business is very on trend for a change that is happening in America for diet."

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Shark Tank investor Kevin O’Leary shared an important piece of advice with Long Table Pancakes founder

Shark Tank investor, Kevin O’Leary, emphasized having a social media account for the Long Table Pancakes business. When the founder revealed that he didn't have a presence on any platform, Kevin stated that it wasn't a "maybe" decision but a vital one for a business to grow and achieve success.

Kevin praised the product highlighting the pancakes he tried were the best pancakes he had. He predicted the potential of the business if the founder started to share the story behind his unique product on "every platform" the sales "would be in millions."

The Shark Tank investor backed out from placing an offer due to the number of sales that weren't up to the potential the business had. Barbara on the other hand mentioned the business was "too slow" for her to invest in. She also pointed out the premium price range, she said:

"You know your premium price, there's probably 35 products out there that sell between $3 and $10."

Later in the episode, Kevin questioned the company's sales mentioning once again that having a social media account for Long Table Pancakes was mandatory, he continued:

"Let's talk about sales. Only $20,000 a year, it's hard to live off that."

Meanwhile Mark Cuban felt the founder was focusing more on the mission rather than featuring the product which the business is all about. Despite backing out from placing an offer, Cuban was impressed by the innovative product and the pitch as well. Lori revealed the reason why she decided to back out as well, saying:

"I'll tell you, you created a product to capture someone's heart. How romantic is that? I don't think I've ever even heard that story. You know, I'm not really a pancake fan, and that Blue Corn was the best one I've ever had in my life so cheers to you for that. But when I invest in something I have to feel super passionate about it to get behind it and it's not my right category but good job on what you did."

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New episodes of Shark Tank are available on ABC.