Is Netflix raising prices again in 2025? New subscription cost for all plans, explored

Netflix, the global streaming leader, has announced a price hike for its subscription plans in select markets, including the US, Canada, Portugal, and Argentina. This move comes as the company aims to invest more in creating high-quality content and delivering value to its subscribers. Let’s break down what this means for you, your wallet, and the future of Netflix.

Netflix's latest price adjustments bring noticeable changes across all subscription tiers. The Standard Plan (No Ads) now costs $17.99 per month, reflecting a $2.50 increase from its previous rate of $15.49. For those opting for the Ad-Supported Plan, the most affordable option has risen to $7.99 per month, up by $1 from the earlier price of $6.99.

Meanwhile, the Premium Plan, offering the highest-quality streaming experience, has jumped from $22.99 to $24.99 per month, marking a $2 increase. Additionally, the cost to add an extra member to an account has gone up as well; the Extra Member Add-On is now $8.99 per month, compared to the previous $7.99.

These changes reflect Netflix's ongoing efforts to reinvest in content and maintain its market leadership.

---

Why Netflix is raising prices

Netflix has always prioritized high-quality original content. To maintain its competitive edge, the company plans to reinvest in new movies, series, and documentaries.

Netflix claims these price increases will help provide better value to its subscribers by delivering fresh and engaging content.

The holiday season of 2024 was a game-changer for Netflix. Nearly 19 million new subscribers joined, pushing the total to over 300 million globally.

Netflix also reported an impressive $1.87 billion profit in Q4 2024, with revenues reaching $10.25 billion, reflecting strong double-digit growth.

New subscription prices for 2025

Standard Plan (No Ads)

This plan now costs $17.99 per month, a $2.50 increase from its previous price of $15.49.

Ad-Supported Plan

The most affordable option rises to $7.99 per month, up by $1 from $6.99.

Premium Plan

The premium tier jumps from $22.99 to $24.99 per month, reflecting a $2 increase.

Extra Member Add-On Cost

Adding an extra member to your account will now cost $8.99 per month, up from $7.99.

In October 2023, Netflix increased its Basic plan to $11.99 and its Premium plan to $22.99. The Premium plan is now $5 more than it was just two years ago, highlighting a steady upward trend.

---

Impact on subscribers

For many, Netflix remains a top-tier platform due to its vast library and original productions. However, rising costs could lead some to reconsider their subscriptions.

While some subscribers appreciate the improved content, others feel frustrated by the repeated price hikes.

Netflix’s crackdown on password sharing in 2024 effectively increased costs for households sharing accounts, adding another layer to the overall expense.

The company emphasized the need to reinvest in programming and deliver more value for subscribers. Netflix aims to strike a balance between generating revenue and keeping its loyal viewers engaged.

It’s likely that prices will keep climbing as Netflix continues to expand its content offerings and global reach. Netflix’s price hikes reflect broader trends in the streaming industry, as competitors also raise their rates.

Netflix’s 2025 price increase signals its commitment to delivering high-quality content while navigating the challenges of a competitive streaming market. Whether it’s worth the extra cost depends on your viewing habits and budget.