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Apple TV unveils the official trailer of their latest comedy series, Government Cheese, starring David Oyelowo.
The trailer offers a first look at the dysfunctional Chambers family. The patriarch, Hampton Chambers, has returned after a prolonged absence from prison. He reunites with his family and embarks on an unconventional journey to rebuild his life.
However, his business ventures face setbacks, leading to unexpected turmoil for the Chambers. The show will premiere on Apple TV on April 16 with the first four episodes. The cast also features Simone Missick, Bokeem Woodbine, and Adam Beach.
In an interview with Deadline, Oyelowo talks about his upcoming comedy:
“Our show follows a Black family in the valley in the late ’60s trying to get their own piece of the American dream while eating government cheese.”
Read on for more insights into Government Cheese.
Oyelowo opens up on his upcoming series Government Cheese
Government Cheese is produced by Yoruba Saxon, the company Oyelowo founded with his wife, Jessica, in 2014. In an interview with Deadline, Oyelowo shared how working on Silo left him impressed with Apple TV+'s approach. He appreciated the creative autonomy they offer and wanted the same for his production company.
“The amazing thing about Apple is that they know what they know and they know what they don’t. They know what good business looks like, but they’re still young when it comes to being creators of content, and that means that their partnerships with creatives are true.”
His first-look deal with Apple TV has now come to fruition with their debut collaboration, Government Cheese. Talking about this deal, he noted:
“The great thing about Apple is that an Apple original is actually a very real thing. A lot of the time it’s an original idea because they don’t have a library to rely on. They don’t have all this IP to continue to mine, and that’s incredibly exciting for a creative person who likes to color outside the lines of what we’ve already done or already seen.”
Oyelowo explains that the show's unusual title references government-subsidized cheese, a staple for welfare recipients in the mid-20th century. This processed cheese was used during WW2 and has been used in schools since the 1950s. In an interview with Variety, co-creator Aeysha Carr talks about the titular term:
''We like the vagueness of the title; we are not talking about this block of cheese or government assistance; we’re talking about taking something small and making it big.”
Also Read: Side Quest: Apple TV+ offers a sneak peek at its upcoming comedy spin-off show
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