Ever wonder about donning the chic ensembles featured in Emily in Paris? Well, thanks to the collaboration between Netflix and Google, viewers and fashion enthusiasts can indulge in Emily's (played by Lily Collins) closet and accessories!
In an attempt to promote Season 4 of Emily in Paris, Netflix decided to give the viewers what they've been pondering since the show's genesis: a guide to own Emily's iconic aesthetic. Netflix has partnered with Google to bring a shoppable integration to Emily in Paris via Google Lens, allowing viewers to scan outfits on screen and find similar items to purchase.
Per Marketing Dive, Netflix and Google's partnership is a celebration of the marvelous world of fashion from Emily in Paris. Viewers can easily shop the look by aiming the lens at any of her outfits from the series.
Emily in Paris: Netflix and Google collaborate for an interactive fashion experience
Netflix and Google's partnership to promote Emily in Paris using the means of sponsorship ads and commercials is certainly an impressive feat. But how exactly does it benefit viewers?
Speaking to the publication mentioned earlier, Magno Herran, Netflix's Vice President of Marketing Partnerships, stated that the initiative aims to 'organically tap into the fandom of the show' while providing a creative and entertaining experience.
Furthermore, Herran stated,
"It offers our members a creative and entertaining experience and showcases to our partners the breadth at which we can build these unique opportunities with them."
Other features include customized ads within Netflix, which would advertise the feature specific to Emily in Paris. Apart from promoting the series, the advertisement would encourage efforts to shop with Google.
The feature was recently launched at a pop-up event in Los Angeles to signify the partnership and give potential shoppers and viewers a taste of what to anticipate. Several fans appeared thrilled while using the new feature, indicating that it's off to a great start.
Viewers can shop for current looks from the season and browse outfits from previous seasons of Emily in Paris. Furthermore, it would be rather nostalgic for fans to relive some of her older looks from Seasons 1 and 2.
What other companies did Netflix partner with before Google for Emily in Paris?
Netflix's attempt to promote Emily in Paris via Google's partnership is a huge step up and a game-changer. In the past, they have struck similar deals with Domino's and Old Spice for Stranger Things and The Witcher, respectively.
Nevertheless, Netflix's collaboration with Google for Emily in Paris raises questions of whether or not there would be future partnerships like these. Thus far Netflix has not confirmed or responded to these claims.
When will Netflix release Season 4 Part 2 of Emily in Paris?
Season 4 of Emily in Paris premiered on August 15, 2024, with its first 5 episodes. The second part of Season 4 is officially set to return on September 12, 2024. The remainder of the season will feature never-before-seen drama and an epic romance.
You can binge the latest season of Emily in Paris on Netflix while waiting for Part 2.
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