Love is Blind doesn’t make contestants buy their own rings- and here’s how it works

Love Is Blind has quickly become one of Netflix’s most buzzed-about reality dating shows. And it’s not hard to see why. The concept—dating without ever seeing your partner—turns the usual process of finding love upside down.

Instead of swiping based on looks, contestants talk through a wall, hoping to build a genuine connection before ever laying eyes on each other. For some, it ends in heartbreak. For others, it ends in a full-blown engagement.

But while viewers are glued to their screens watching these fast-tracked romances unfold, a few behind-the-scenes questions always pop up. The biggest one? What’s the deal with those engagement rings?

Who pays for them? Do contestants get to keep them if things fall apart? And are those sparkly rings really chosen by people who’ve never even seen each other? Yes, Love Is Blind has a very specific (and kind of surprising) way of handling engagement rings.

---

Love Is Blind actually provides the engagement rings

On Love Is Blind, contestants don’t need to bring their own engagement rings. That’s taken care of by the production team. According to show creator Chris Coelen, rings are available for any contestant who wants to propose.

“If they want to propose and want to have a ring to give, we provide—up to a certain level—a ring for them to do that with,”

he told Variety.

“We actually give choices. There are, like, 10 or 12 different styles and colors. It’s up to them, they don’t have to. There’s no pressure to do that.”

This makes sure nobody’s left out of the proposal process just because they didn’t show up with a ring in hand. Contestants can still make the moment special, even in such a unique dating setup. The selection process is simple, and the focus remains on the connection—just the way Love Is Blind intended.

---

The rings come from a real-life jewelry store

Behind all the romantic moments on Love Is Blind, a real jeweler is making it happen. Starting from Season 2, the show partnered with Bridal Rings Company, a well-known jewelry store based in Los Angeles. This company supplies the rings you see on-screen, offering the cast members a solid mix of styles and sizes to choose from.

This partnership helps the show keep things professional and consistent. It also means the rings are real, quality pieces—not just props for the cameras. Contestants are presented with a variety of ring options when they decide to propose. And while it may not be as fancy as picking from a suitcase of Neil Lane rings like on The Bachelor, it’s still a meaningful part of the show.

So yes, the rings on Love Is Blind are the real deal—and they come from a trusted source, not just a TV prop department.

---

The contestants don’t have to return the rings

Unlike some reality shows where the ring must be returned if the engagement ends, Love Is Blind takes a different approach. According to a representative from Kinetic Content (the company behind the show), contestants get to keep their rings, no matter how things turn out.

“Whatever they choose, we pay for. Whatever we pay for, they keep, regardless of engagement ending,”

the rep explained to PopSugar.

This means that even if the relationship fizzles out before the altar—or even at the altar—the ring stays with the person who received it. It’s a nice gesture, especially since emotions run high in a setting like this. Even if things don’t work out in the end, the moment still mattered.

---

Choosing the rings is still personal

Even though the show provides the rings, the choice still feels personal to the contestants. They’re given a selection to browse, and they pick the one that best fits what they’ve learned about their partner’s style. And remember—they’re doing this without ever seeing the person.

This leads to some mixed reactions. For instance, Season 6’s Amber Desiree "AD" Smith said her ring was “cute,” but felt like her fiancé Clay Gravesande might have had slim pickings.

“I feel like he got the last pick,”

she told People Magazine with a laugh.

Still, many contestants take time to consider their options carefully. They try to match what their partner might want based on conversations they had in the pods. It might not be a custom-made diamond from a traditional jeweler, but the intention behind the ring still holds a lot of weight in the Love Is Blind world.

---

The pods are full of surprises—and the producers help

While viewers mainly focus on the emotional chats and surprise proposals, there’s a lot of logistical work happening behind the scenes. If someone wants to do something special in the pods—cook a meal, decorate, or even play mini-golf—the producers help bring that vision to life.

“We always tell them, you should think of this as if you’re doing everything that you can do on a date in the real world, you just can’t see the other person,”

Coelen said in an interview with Variety.

“So if you want to make a meal, we’ll help. You want to play a game? We’ll provide it.”

This shows how far Love Is Blind goes to create an environment where couples can build real connections. From surprise gestures to choosing the perfect ring, the show supports each step—while still keeping it rooted in conversation.

---

The show’s approach to engagement rings might seem like a small detail, but it plays a big role in that process. By offering rings, not requiring contestants to bring their own, and letting them keep the rings regardless of the outcome, the show makes sure that the experience feels genuine.

It’s just one part of a much larger puzzle. But it highlights how Love Is Blind is carefully designed to keep the focus on emotion and connection rather than the glitz of traditional dating shows. And that’s probably why it keeps us coming back every season—because even in a world full of dramatic reveals and awkward moments, the heart of the show still rings true.