"Let's blow it up at the corporate level"- When Shark Tank's Robert Herjavec offered $100k to 'Totes Babies'

"Shark Tank" Season 8 Premiere - Source: Getty
"Shark Tank" Season 8 Premiere - Source: Getty

The father-daughter duo, Lindsey Fleischhauer and Stanley Valiulis, featured in Shark Tank Season 12. The founders devised an innovative idea to make shopping and carrying a toddler hassle-free. They created their brand, Totes Babies, a shopping cart baby seat holder, and asked for $100,000 for 10% equity.

With 40 patents, Stanley's creation of the perfect shopping cart car seat carrier for babies and toddlers came in handy. The sharks loved the utilitarian product, especially Robert Herjavec, who is a father of twins. Starting in 2018, Tots Babies was selling through retailers like Amazon and wanted the sharks to lend their expertise to help expand the business further.

However, Shark Tank investors Mark Cuban, Kevin O'Leary, and Daniel Lubetzky opted out because they felt they wouldn't be very helpful. Robert Herjavec, on the other hand, was quite excited about the product and wanted the founders to expand into the grocery business. Robert believed that he could help them with that and offered a deal. He said:

"I'll make you an offer of $100,000 for 25%. I say let's blow it up at the corporate level. Let's go there. That's what I do."

What happened with Totes Babies' father-daughter duo founder in Shark Tank Season 12?

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With Shark Tank investor Robert Herjavec extending a quick offer of $100k for 25% of the equity in Totes Babies, Lori Greiner did not hesitate to offer a deal either. Lori recalled one of her deals from a previous season, where she helped a 7-year-old get a license on her product and make it number one.

Lori was confident that she could replicate the same model and help the Totes Babies founders. She offered the same deal as Robert Herjavec: $100k for 25% of the equity in Totes Babies. While the founders were still absorbing the two offers from the sharks, Daniel Lubetzky jumped in and said he wanted to make an offer.

Daniel Lubetzky offered $100K for 22% equity to make it competitive, adding to the “fun,” as Mark Cuban remarked. Robert saw the opportunity and offered to partner with Daniel for 25% equity, and the founders looked thrilled to have two sharks on board.

On the other hand, Lori said:

"I think I like licensing and selling and doing it all. You can sometimes get more sharks, or you can sometimes get more money or less percentage you know of equity stake but may not be the best partner."

While the Totes Babies founders appreciated all the offers, they ultimately decided to go with Shark Tank investor Lori Greiner.


Shark Tank airs on ABC Network.

Edited by Ritika Pal
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