"It's about creating urgency and momentum" — Shark Tank's Robert Herjavec on why setting timelines is key

2018 Entertainment Weekly Pre-Emmy Party - Arrivals - Source: Getty
Robert Herjavec at Pre-Emmy Party | Image via Getty

Shark Tank’s Robert Herjavec, known for his sharp business acumen, has always been a standout investor on the show. Founder of BRAK Systems, he is also a renowned entrepreneur, author, and philanthropist. He is known among his followers on social media for offering some of the best entrepreneurial and success advice.

In a post on Instagram, Herjavec shared his advice on the importance of setting timelines to achieve business goals. He emphasized how goals without deadlines are often forgotten or left unachieved. He believes that establishing a sense of urgency is critical for pushing development and retaining concentration, whether you're introducing a new product or aiming for a long-term business milestone.

Herjavec shared in the caption, in part,

It’s not just about achieving the goal; it’s about creating urgency and momentum.

Shark Tank's Robert Herjavec on why setting timelines is key

Robert Herjavec, a shark on the reality business TV show Shark Tank, often shares his learnings from his entrepreneurial journey as advice. He is often seen partaking in several podcasts talking about his experience on the show and more.

In his latest post on his Instagram, Herjevec shared how he believes in the importance of setting deadlines for every goal.

"If you’re not setting deadlines, you’re not setting yourself up for success," he said.

He then talked about various entrepreneurs pitching their business ideas during his time on Shark Tank, however, the only deals that stood out for him were the ones that mentioned clear timelines to achieve their goals.

"When I’m on Shark Tank, I constantly hear entrepreneurs pitch incredible ideas, but the ones that truly stand out are those who pair their vision with a clear timeline."

He also talked about how Elon Musk sets ambitious deadlines for his goals. Even though people, at times, question his timelines, he believes that by pushing for aggressive deadlines, teams are compelled to think creatively and solve problems faster.

"I recently read about Elon Musk’s approach to innovation—he sets ambitious deadlines, even when others think they’re impossible."

He further explained how setting a timeline for a goal has less to do with achieving the goal and more with creating a sense of urgency. Under such circumstances, the mind tends to operate quicker than on goals with no deadlines.

"A dream without a timeline remains a wish. But when you commit to a deadline, you transform that dream into an actionable plan. Time is your most valuable resource—don’t waste it."

Shark Tank's Robert Herjavec explained how a dream with a deadline attached to it is merely a wish. However, setting a specific timeframe can help one create a sense of urgency that can help in creating actionable plans. He also offered advice to never waste time, as it is a valuable resource.


Shark Tank investor, Robert Herjavec shared advice on the importance of setting timelines with business goals, on his Instagram.

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Edited by Nimisha