Tenikle, the phone mount company from Shark Tank Season 13, was on his way to hit the $5 million revenue mark in 2023 as per their last update. Founder Hans Dose secured a $200,000 investment from Daymond John for 30% equity, choosing this over Robert Herjavec's $370,000 offer for 60% equity.
The deal brought strategic partner Cody Grandadam, Litezall's President, through John's network, leading to retail commitments exceeding $1 million.
After the Shark Tank episode aired, Tenikle's Amazon inventory sold out in five minutes, reaching the top spot in phone mount categories. The company generated $375,000 in sales within 45 days of the broadcast.
Despite facing a four-month inventory shortage in 2023, Tenikle expanded operations through multiple retail channels and direct website sales.
Hans and his wife moved from their RV into a house and welcomed their first child. The company launched its sixth-generation product, Tenikle PRO, with enhanced features based on customer feedback.
Shark Tank Season 13's Tenikle reports success with Daymond John's $200K deal
Following the Shark Tank episode, Tenikle's market performance exceeded projections. The five-minute Amazon inventory sellout demonstrated exceptional consumer interest.
The initial 45-day period brought in $375,000 in revenue, surpassing previous quarterly records. The product claimed the top position in Amazon's phone mount category, competing against established brands.
The company's website traffic increased by thousands of visitors within hours of the episode airing. The surge in demand led to the implementation of a waitlist system for back-ordered items. Retail partners reported strong in-store performance, with some locations requesting additional stock within weeks of initial placement.
Current status
Currently, Shark Tank Season 13 fame Tenikle operates through multiple sales channels, maintaining a strong presence on their direct website and Amazon marketplace. The strategic partnership with Cody Grandadam transformed their retail distribution capabilities.
Shark Tank investor Daymond John maintains active involvement in business operations, providing regular guidance and feedback through video messages.
The company experienced significant growth despite facing a four-month inventory shortage in 2023, which affected their revenue potential. The manufacturing partnership established through Grandadam's industry connections helped stabilize production cycles and improve supply chain efficiency.
The company expanded its warehouse operations to handle increased order volumes and implemented new inventory management systems to prevent future stockouts. Tenikle's customer service team grew to support the expanding user base, with dedicated departments for retail and direct-to-consumer channels.
Business recovery and growth
The initial deal with Daymond John underwent modifications after Shark Tank episode filming, creating better terms for future expansion. Cody Grandadam's retail expertise brought structural changes to Tenikle's distribution strategy.
The company strengthened its market position by establishing dedicated retail partnerships beyond Amazon. Sales data from 2023 showed consistent growth across all channels despite the four-month inventory gap.
The company rebuilt its marketing approach, focusing on product demonstrations and user testimonials. Tenikle expanded its internal team, hiring specialists for supply chain management and product development.
The business secured additional warehouse space to manage increased inventory demands. Financial restructuring cleared the initial debt while maintaining healthy profit margins on each unit sold.
About product
Tenikle's origin stems from Hans Dose's personal experience with a broken phone after attempting to prop it against a tree for photography. The company launched its sixth-generation product, Tenikle PRO, incorporating significant upgrades based on customer feedback. Technical improvements include expanded phone compatibility for all current smartphone sizes with cases.
The engineering team redesigned the suction cup system, creating open-faced cups that provide stronger surface adhesion. The new model features improved leg stiffness for enhanced stability during active use. The addition of a fourth arm includes grip-lock technology for secure phone positioning.
Manufacturing updates resulted in a quieter spring mechanism in the redesigned phone clip. The product development team focused on durability improvements while maintaining the flexible mounting options.
The Shark Tank Season 13 company's research department continues working on expanding the product line with complementary accessories. Quality control measures increased with the implementation of enhanced testing procedures for each production batch.
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