During Shark Tank Season 13, Dinesh Tadepalli, an immigrant from India who settled in the US, came with a big dream, and an innovative product that had the sharks fighting for a deal.
Incredible Eats, an edible cutlery brand, provides flavorful options in spoons, chopsticks, sporks, and more. The brand was essentially looking to replace plastic cutlery consumption, and the founder Dinesh had achieved a substantial number through sales as empirical evidence. Full of vigor and enthusiasm, Dinesh presented an intriguing pitch, evoking curiosity amongst the sharks' panel.
Dinesh's ask was $500,000 for 7% of equity, and as he laid down the cutleries for tasting, sharks were impressed by the texture and tasted it. While Barbara Corcoran dropped out from dealing calling Dinesh "over-enthusiastic" the other four Shark Tank investors, Lori, Mark, Kevin, and Daniel had an offer for him.
Mark Cuban offered $500,000 for 20%, while Kevin had 35% stakes in mind for the same amount. Daniel Lubertzky offered 20% for the same amount, and Lori Greiner just amped up the competition by offering the lowest equity ask of 15% for the amount asked by Dinesh originally.
As the ecosystem of the Shark Tank got tensed with four deals, Dinesh had to make a decision, and a quick one as Mark already lost interest and dropped out of the deal.
Incredible Eats founder Dinesh Tadepalli chose Shark Tank's Lori Greiner for his deal
With a confident smile and a lot of zeal, Dinesh Tadapalli brought his product, Incredible Eats to Shark Tank in Season 13. His persistence to bring in a change, and referring to "I am from planet earth" captivated the sharks.
The quality, innovation, and concept of the product allured all sharks alike. After trying the edible cutleries, the sharks were able to see the potential that Incredible Eats could achieve to aim for. However, the sharks had a bit of contention about the price point of the cutleries which was 10 times more than that of plastics.
Barbara Corcoran found Dinesh's enthusiasm "delicious" but felt that he was blinded by his enthusiasm. Lori Greiner believed that with a repackaging and remodeling of the product, Incredible Eats could be a competitive and lucrative product in the marketplace.
Kevin O'Leary called the founder brilliant and passionate but decided to increase the equity percentage asked by Dinesh because the valuation at which Dinesh was pitching did not make sense to him. Mark joined in the deal asking for a lesser equity percentage than that of Kevin citing he would be investing a lot of time and expense.
Mark appreciated the work Dinesh was doing for the environment and said:
"You have got this game-changer type of product which made me ask myself why didn't I think of that."
Lori Greiner offered the closest deal to that of the original one, and when Daniel Lubertzky felt like offering a deal too, Dinesh had a moment of deliberation as he had 4 sharks vying for his product. Dinesh politely asked to counter offer and presented a renewed deal, demanding $500,000 for 12% of equity. This counteroffer made Mark restless and he pulled out his offer.
Dinesh was left with three offers, and as Kevin insisted he be quick, he accepted Lori Greiner's offer and locked a deal at $500,000 for 15% of equity.
Shark Tank airs on ABC Network.
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