"I have three concerns"- When Shark Tank's Barbara Corcoran opted out of the 'Sheets Laundry Club' pitch

Shark Tank US featured Chris Videau & Chris Campbell, the founders of Sheets Laundry Club, in Season 13. The brand offered a variety of sustainable cleaning products, highlighting biodegradable laundry sheets along with floor cleaners and so on. The duo asked for $500k for 5% equity in their company.

The founders ran a quick test check with the sharks of their product and briefed them about what goes inside the sheets. The cleaning sheets were plant-based and vouched for eliminating the use of any sort of plastics from their end. The duo wanted to chase something with "purpose" in their lives and came up with this sustainable brand.

Starting in 2020, the brands showed promising sales, impressing sharks and evoking curiosity in them. While things looked good on paper, Barbara Corcoran did not find the founders to be "persuasive." Addressing her concerns about their patent reaching the expiry, Barbara remarked:

"I have three concerns. One you have a patent that expires. Secondly, you have 46 SKUs. I see that as a formula for disaster, it's like having too many children when one kid's your good kid and you have to give everybody attention so object to that but thirdly even without the first two you're not persuasive."

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What happened with Sheets Laundry Club in Shark Tank Season 13?

For Shark Tank investor Barbara Corcoran, Sheet Laundry Club's pitch fell flat as she was unable to see the 'aggressiveness hunger on the front end." She did remark that the founders might be good with production, management, and things but lacked the quality to "sell." She opted out of the deal, while other sharks opined their views.

To respond to Barbara's concern about not being able to "sell" the founders countered and said that they had "aggressive advertising campaigns" which helped them to achieve good numbers. Kevin opted out citing that he had already invested in a similar brand while Lori opined that as much as she cared about the sustainability cause, she could not find interest in their brand.

Mark Cuban wanted to understand why the Sheet Laundry Club founders wanted the money, and as they explained they were looking for global expansion. Mark told them that it was expensive work, and opted out. Daniel Lubetzky was the only shark left, and as much as he agreed with Barbara's point, he wanted to take a leap of faith and offered them a deal.

Daniel initially offered $500k for 10%, but the founders wanted to negotiate. Daniel revised the offer, giving them $500k for 8% and asking for 2% as the advisory share. The founders asked for 10 seconds to think about the offer and accepted Shark Tank investor Daniel's deal.

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Shark Tank US is available on ABC Network to stream.