"I'm worth it" — When Shark Tank's Lori Greiner and Mark Cuban signed a deal with Pick Up Bricks

Pick Up Bricks on Shark Tank | Image via Instagram/ @pickupbricks
Pick Up Bricks on 'Shark Tank' (Image via Instagram/@pickupbricks)

In Episode 8 of Shark Tank Season 15, the sharks encountered an exciting pitch from the founders of Pick Up Bricks. The company introduced an innovative solution meant to help parents and kids pick up dispersed building blocks conveniently. With a compelling demonstration and a clear market need, the entrepreneurs pleased the panel, drawing the attention of a few sharks.

In the episode aired on December 8, 2023, the founders demonstrated the effectiveness of their product, stressing how it saves time and also helps avoid the inconvenience of stepping on tiny bricks. The sharks were immediately drawn to their well-organized pitch and impressive sales figures.

The sharks soon realized the brand had enormous potential, which sparked a fierce bidding war. In one of the most thrilling conversations of the season, the vibe in the room changed from curiosity to competition as multiple investors competed to secure a deal.

After a lot of negotiation and several pitches from different sharks, Shark Tank's Lori Greiner and Mark Cuban successfully bagged the deal. Lori declared during the pitch:

"I think I'm worth it."

When Pick Up Bricks got four different deals on Shark Tank Season 15 Episode 8

Season 15 encountered one of the most interesting negotiations in Episode 8 when the owners of Pick Up Bricks were able to impress all the sharks present. Not only did their innovative kids' toy cleaning product catch the attention of the experts, but they also saw a lot of growth potential in the brand.


Pick Up Bricks founders' impressive pitch

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The Pick Up Bricks founders' well-prepared pitch caught the attention of the sharks as soon as they stepped into Shark Tank. The founders, Aurora Weinstock and her brother-in-law Steve, were seeking $200,000 in exchange for 10% equity. They unveiled their unique device, which was created to solve a frequent issue in homes with kids: Tidying little toy bricks lying around.

According to the entrepreneurs, the business had already made $220,000 in sales in just eight months. Apart from their present accomplishments, they also discussed future aspirations, stating their intention to go global in a year's time and taking advantage of regions where toy bricks were popular. The sharks were keen to invest because they saw the product's potential for growth and were encouraged by the founders' assurance and strategy plan.


Lori Greiner and Mark Cuban join hands to invest in Pick Up Bricks

Looking at Pick Up Bricks' remarkable sales and tremendous market potential, four Shark Tank experts expressed interest in investing in the company. Eager to support the company, each investor made attractive proposals.

While each shark's pitch emphasized on specific advantages, Mark Cuban and Lori Greiner stood out. Cuban highlighted his background in company growth and his capacity to make Pick Up Bricks a household brand. Greiner pitched her work with another similar brand, Scrub Daddy.

Greiner and Cuban teamed up after realizing their combined abilities might optimize the brand's growth. While the original ask was for $200,000 for 10% equity, after negotiation, the deal got locked for 16%.


After being pitched on Shark Tank, Pick Up Bricks has seen tremendous growth over the years. To watch more such amazing pitches and deals, head to ABC.

Edited by Vinayak Chakravorty
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