How Gilmore Girls defined the early 2000s, and why it’s still so popular

More than twenty years after its debut on WB, Gilmore Girls remains a cherished show, offering comfort to both longtime fans and newcomers.

The light-hearted story of Lorelai and Rory (Lorelai) Gilmore, set in the quaint town of Stars Hollow, captivated audiences with its fast-paced dialogue, pop culture references, and charming characters.

But what exactly makes this early-2000s classic such an endearing watch today, and why does Gen Z continue to hold on to it?

Let’s take a look at some of the reasons and find out why!

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A Show Rooted in Warmth and Connection

Unlike many other TV shows of its time, Gilmore Girls isn’t about mind-boggling twists, turns, or action-packed storylines.

Instead, it immerses viewers in the everyday lives of Lorelai and Rory—whether they’re chatting over endless cups of coffee at Luke’s Diner, engaging with their peculiar neighbors, or getting caught up in town-wide antics—like devil egging Jess’ car.

For many, the show’s small-town charm is a significant part of its appeal. The sense of a close-knit community, where everyone knows each other’s names, creates a feeling of nostalgia. This nostalgia resonates even with those who have never lived in such an era or place.

The cozy aesthetics, autumnal setting, and warm lighting make the show feel like an experience rather than just a series from the 2000s.

Beyond its setting, Gilmore Girls also resonated with viewers for its portrayal of family dynamics, particularly single parenting.

At a time when television often depicted single mothers through a negative lens, Lorelai’s individuality, independence, and determination made her a standout character.

She was certainly a flawed character, but she was and is to this day relatable, offering a character portrayal that many found both uplifting and inspiring.

Why Does Gen Z Keep Coming Back to Gilmore Girls?

Although Gilmore Girls originally aired from 2000 to 2007, it saw a resurgence among Gen Z once it became available on streaming platforms like Netflix, Hulu, and Peacock.

Many viewers, who weren’t of proper age to watch it during the show's original run, have since found it through streaming platforms and social media alike.

Just as Gen Z revived early 2000s fashion and culture, they also developed a fondness for the TV shows of that era. As a result, Gilmore Girls has also gone through a resurgence, with young adult audiences can't seem to take their eyes off of their screens. Its resurgence, especially with Gen Z audiences, is the rising enjoyment of early 2000s aesthetics.

The characters, who relied on landline calls, visited bookstores and record shops, and made plans in person, attract a young audience. Many viewers find it fascinating, as they cannot fathom a life beyond smartphones and the internet. All of these elements, when blended together, make today's audience feel interestingly different from fast-paced contemporary life.

Pop Culture, Romance, and Debate-Worthy Characters

One of the most distinguishing features of Gilmore Girls is its fast-paced, jam-packed witty humour and dialogues, filled with pop cultural references of the time. Even long-time fans to this day continue to unfold references made in the show after multiple re-watches, making the show feel rich and layered.

This depth also extends to the characters and relationships seen in the show, generating continuing debates amongst fans.

Fans of GG regularly debate Rory’s love interests (#team Dean, #team Jess, #team Logan or #team Tristan) and the choices she makes all the way through the series.

(Post via. X/@thinkergilmore)

Some feel her choices suggest convincing character growth, while other fans see them as infuriating slipups. These debates keep the GG fandom occupied through online/social media discourse, proving that Gilmore Girls is just as thought-provoking today as it was when it first aired in the 2000s.

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More than anything, Gilmore Girls defined the early 2000s and remains relevant today due to its central themes of family dynamics, teenage love, and single parenting—themes that continue to resonate with viewers.

These themes are just as relevant today as they were in the early 2000s.

20 years later fans still find themselves going back to Stars Hollow, eager to live through again and again the show’s wittiness, warm moments, and comfy atmosphere.

Gilmore Girls surely is a TV show that continues to echo with audiences across various generations and eras.

Gilmore Girls is streaming on Netflix!