Harry Potter: Wizards Of Baking brings in good numbers on the rating chart: Reports

Harry Potter: Wizards of Baking (image via Instagram/@foodnetwork)
Harry Potter: Wizards of Baking (image via Instagram/@foodnetwork)

Harry Potter: Wizards Of Baking is the latest food competition show on Food Network but with a twist. As the name itself evidently suggests, Harry Potter: Wizards of Baking combines the best from the franchise of Harry Potter and the world of baking and pastries. In this unique and one-of-a-kind show hosted by the Phelps Twins, contestants form nine teams to build exceptionally crafted baking and pastry masterpieces that are invariably and intricately linked to the Harry Potter franchise.

The premiere of Harry Potter: Wizards of Baking proved to be a massive hit for Foot Network, with the November 14 debut episode being one of the most watched episodes on the network ever since 2021.

The show combines all the right elements of drawing from the legacy of the much-loved Harry Potter franchise and gives it a twist with all the baking and confectionaries. The result is a gorgeous eye-candy of masterfully made cakes and pastries that resemble Harry Potter memorabilia and harken back to the magical times.

Harry Potter: Wizards of Baking is currently streaming on Prime Video. Here's everything we know about the show that raked in such phenomenal ratings.


Harry Potter: Wizards of Baking phenomenal ratings explained in detail

Harry Potter: Wizards of Baking offered a fitting opening to the holiday season for Food Network with its November 14th premiere. The opening episode itself raked in 0.57 P25-54 / 0.74 W25-54 L3 rating, according to Nielsen. The network's prior benchmarks had been set at +148% and +124% respectively and the premiere of the show effectively ended up doubling this. It also went on to occupy the position of #2 non-news/sports cable program and is estimated to have grossed a massive 5.2 million viewers across all platforms.

Betsy Ayala, the head of Content, Food at Warner Bros. Discovery aptly summed up the success when she commented:

"By tapping into the incredible fandom of Harry Potter and Food Network’s reputation as a holiday programming destination, this brand new, fully immersive competition delivers elevated culinary craftsmanship executed from the breathtaking sets of the fan-favorite saga, just in time to celebrate the holiday season.”

Harry Potter: Wizards of Baking is a collaborative production between Warner Horizon and the old-school Food Network. Bridgette Theriault and Dan Sacks from Warner Horizon executive produced the show in collaboration with Robin Ashbrook and Yasmin Shackleton from theoldschool.


What is Harry Potter: Wizards of Baking all about?

Harry Potter: Wizards of Baking has one aim in mind, and that is to bring together the popular world of Harry Potter with the art of baking and pastry making. The show is hosted by the actor twins Oliver Phelps and James Phelps, who are best remembered for playing the Weasley twins throughout all of the Harry Potter films. Carla Hall and Jozef Youssef serve as the judges on the show. While Carla Hall is a regular on Food Network, Jozef Youssef is a practicing chef himself, making the two amply qualified to don the judges' hat.

Apart from the regular judges, the show also features cameo appearances by Harry Potter actors such as Warwick Davis (Professor Flitwick), Bonny Wright (Ginny Weasley), and Evanna Lynch (Professor Lovegood). The structure of the show is set in such a way that it begins with nine competing teams who are paired together based on their love for any one aspect of the Harry Potter franchise. Eventually, six lucky teams get a seat on the Hogwarts Express and advance to the next round.

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Edited by Sugnik Mondal