"Half courageous, half crazy" — When Shark Tank's Barbara Corcoran passed on TA3

In season 13 episode 12, TA3 Shapewear made a bold debut on Shark Tank with a cutting-edge collection of body-shaping swimwear that fits all body shapes. Determined to get an investment for her company, entrepreneur Leila Shams entered with assurance on the stage in 2021. Her distinct pitch was notable for both the product and her genuine excitement. The sharks were entertained and involved even when she uttered a swear word at one point.

Shams advertised her swimsuits' potential to rapidly tighten waists and accentuate curves in order to raise $500,000 for 10% equity in her business. She had evidence that TA3 was in high demand according to her amazing sales results, which included over $1.4 million in income in just five months. Even though her presentation swayed the judges, experts, including Barbara, thought she was taking a risk.

"I've walked down that road. You're half courageous, half crazy," the investor said.

Even with her confidence and impressive stats, not every shark was persuaded. Although Corcoran respected Shams' perseverance, she doubted that swimwear with a shapewear focus could continue to be successful in the long run. Shams ended up without an offer when Corcoran and the other panelists decided to opt out. However, the publicity gave TA3 even greater recognition in the shapewear market.

---

When TA3 appeared on Shark Tank Season 13 Episode 12

In season 13 episode 12, Shams boldly demonstrated how TA3 swimwear could quickly contour the body while requesting $500,000 for 10% equity. The sharks were drawn in by her fervent pitch and remarkable sales numbers. However, despite the hype, not all investors were persuaded that the company had long-term prospects.

Leila Shams made her Shark Tank debut with TA3, a swimsuit line that offers contouring similar to shapewear. She emphasized how the adjustable compression panels in her swimwear instantly sculpted the body for a more attractive fit. Shams stressed that TA3 offered both style and functionality, setting it apart from conventional swimwear.

During her pitch, she provided solid sales data to support her argument, stating that TA3 had made $1.4 million in its first year of operation. At $178 a swimsuit, the company had established a devoted following of customers, many of whom kept coming back for more. Shams clarified that the firm was financially viable because her direct-to-consumer model allowed for large profit margins. She was confident in the success of her company and thought TA3 could take the lead in the shapewear swimsuit industry.

The Sharks were worried despite the good sales figures. Some wondered if TA3's market reach would be restricted by its high price point, while others doubted the brand's ability to maintain long-term growth. In the end, every shark turned down the offer, and Leila Shams left the Tank without a deal.

---

More such episodes of Shark Tank are live on ABC.