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Shark Tank investor Daniel Lubetzky shared a reel via Instagram on February 14, 2025, opening up about his snack brand, KIND, and its success. The billionaire philanthropist discussed how it took him 10 years before KIND existed and the "huge" setbacks he faced.
Daniel Lubetzky, founder and executive chairman of KIND, also shared about losing his father and how that year was the "toughest year" of his life.
"It became a multi-billion dollar enterprise, and we almost didn't launch it...Prior to KIND, I had 10 years of failures. Even right before KIND was born, I had just had a huge, huge setback where building Peaceworks, the predecessor of KIND, we had just lost $2 million out of $3 million in revenues," shared the Shark Tank mentor.
Shark Tank's Daniel Lubetzky opens up about the struggles he went through before KIND became a multi-billion dollars enterprise
Shark Tank mentor Daniel Lubetzky, via Instagram, shared about his healthy snack company KIND and recalled losing $2 million out of $3 million in revenues. It was when KIND's predecessor was in the works.
While so many things happened, Daniel also mentioned the year he lost his father, his business had taken a "big downturn." He expressed how he struggled through multiple aspects of his life, personal and professional.
"This was one of the toughest years of my life. It was 2003. Not only had my business taken a big downturn, and I had just lost my dad. And so I was struggling a lot," said Daniel Lubetzky.
After "literally" losing sleep while struggling to pay himself and his team members their salaries, he sat down with the entire team.
When he asked his team their opinions about KIND before its launch, they had no idea about what KIND was to become:
"We went there on the table and we asked, should we launch what was to become KIND the concept of a healthy snack that you can travel with. And I remember part of me was hoping that my team would give me an excuse for all of us to go get a job elsewhere. But everybody unanimously said, 'All right, let's give this a shot.' And just to think that after that meeting and after 10 years of failures and after that very dark moment, all of a sudden, things started clicking."
Following that meeting, KIND was launched, and it "grew" for 10 years in a row; as Shark Tank's mentor mentioned, it was "triple digits, cash flow positively and profitably."
Currently, KIND has become a "multi-billion dollar enterprise," while recalling the struggles and tough times, Daniel Lubetzky stated that it was fascinating for him to think about it. He mentioned that if he had given up a "little too early," then he might have missed the opportunity.
"If you give up a little too early, you could miss the opportunity to have a huge impact."
For fans who are unaware, KIND Snacks describes their snack bars as snacks with "ingredients you can see and pronounce."
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Fans can stream the latest Shark Tank Season 16 on ABC and catch Daniel Lubetzky on the reality show.
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