"Filled with gratitude" When Monosuit founder Mia Murr made a splash on Shark Tank with an original song

Not only did Mia Murr bring a business proposal to the Shark Tank during Season 15, but she also brought a song.

As far as bizarre pitches in the Tank go, this one was a delight; wearing a bright pink jumpsuit, Murr enthralled Robert Herjavec, Barbara Corcoran, Mark Cuban, Kevin O'Leary, and Lori Greiner with an original song about her business, Monosuit.

The innovative jumpsuit brand solves a problem many fashionistas face: the bathroom strip-down dilemma. Murr's solution? Secret zippers around the booty area allow wearers to use the restroom without removing the entire outfit.

Despite her catchy tune highlighting that Monosuit products are made from 40% recycled material, and her request for $150,000 in exchange for 5% of the company, the Sharks ultimately didn't bite.

Yet Murr remained positive after her appearance, sharing on Instagram:

"Reflecting on that incredible experience, I'm filled with gratitude for my team and the MONOSUIT community. It was a moment that had been a long time in the making, and I'm thrilled to have shared it with all of you."

What happened during Monosuit’s Shark Tank pitch?

Murr's musical approach certainly grabbed the attention of Shark Tank. The song cleverly highlighted Monosuit's eco-friendly credentials and unique selling point. After her performance, she revealed the company had generated $245,000 in sales the previous year without major advertising.

But the Sharks had concerns. Mark Cuban worried the jumpsuits couldn't be produced affordably, pointing to their retail price of $190-$350. Kevin O'Leary advised Murr to focus solely on the jumpsuit innovation rather than expanding into other products, in typical O’Leary fashion.

Barbara Corcoran and Robert Herjavec shared similar reservations, suggesting the business lacked clear direction. Even Lori Greiner, who seemed enthusiastic about the product initially, eventually declined to invest. She explained that Murr would need substantially more than the requested $150,000 to scale the business properly. Their loss.

Despite the rejection of Shark Tank, Murr capitalized on her musical moment by later releasing her pitch song "MONOSUIT at Sharks" on Apple Music.

Monosuit has prospered in spite of not being able to secure a Shark Tank investment. The company employed 15 people and had sold its products in 24 countries by 2023.

Alicia Keys, Paris Hilton, Madonna, Kylie Jenner, and Kim Kardashian have all been spotted wearing Monosuit styles, indicating the brand's huge celebrity fanbase. Vogue, Elle, Vanity Fair, and The Cut are just a few of the fashion magazines that have covered the company, owing to the rise in sci-fi-inspired aesthetics, reflected across media platforms. (Thank you, Dune et al)

Orders for Monosuit significantly increased after the Shark Tank appearance. When a customer inquired about a delayed order on Instagram in March 2024, Murr responded,

"Due to the surge in orders following our Shark Tank appearance, we're navigating through a busy period. I'm currently in Milan this week, working closely with our team to accelerate production."

The company has expanded its product line beyond jumpsuits to include bodysuits, dresses, tops, bottoms, and accessories like socks, bags, and jewelry.

Monosuit’s inception and journey so far

Murr founded Monosuit in 2013 after identifying a common frustration among jumpsuit wearers. She explained to Not Just A Label:

"So, I came up with a killer solution for this awkward problem by adding a system of secret lower back zippers"

The idea came after strangers repeatedly stopped her on the street to ask about her outfits. Recognizing a business opportunity, she partnered with friends Elena Skazhenyuk, Tatyana Shorova, and Alexander Pavlovich to launch Monosuit.

Beyond functionality, sustainability forms a core part of the brand's identity. The company's website highlights their mission:

"At Monosuit we open people's minds to the idea of an easy-to-wear one clever piece of garment, which can be worn with the zipper upfront, backwards and even upside down. You don't have to have overstuffed bags and overload your wardrobe anymore."

Murr's vision extended beyond fast fashion. She told Office Magazine:

"My dream from the beginning was for someone to buy my clothes, wear them, and then after the person doesn't need the clothes anymore, we need to recycle it back."

According to LinkedIn posts, Monosuit was still in business and expanding as of May 2024. The company was looking for remote roles, such as a regional director of sales and marketing.

Interestingly, the brand was listed on platforms such as Loopnet and BizBuySell for $20 million. The potential buyer would be buying a business with a sizable social media following, with over 5,300 Facebook followers, 37,800 Instagram followers, and 21,000 TikTok followers.

The style of Monosuit is still influenced by Murr's love of science fiction and space exploration.

"I'm also a big fan of space and space travel and it feels very futuristic," she told Office Magazine.

Elaborating:

"My childhood was full of dreams that maybe just in a year or two, we would be traveling between the planets easily. I'm still waiting for that moment — hopefully it will be soon. And that's why I need to be prepared in terms of what I can wear!"

Whether Monosuit changes ownership or remains under its founders, Murr's musical Shark Tank moment secured the brand's place in reality TV history – proving that sometimes, even without an investment, the exposure alone can help a business take off.

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Shark Tank airs on ABC every Friday at 8 PM ET, with all episodes available on Hulu.