Shark Tank's Daymond John shared an Instagram post on March 18, 2025, revealing a list of common social media mistakes businesses often make. Referring to entrepreneurs and businesses that make such mistakes online, Daymond John called them out with a list.
Sharing an entire list of such mistakes, the Shark Tank mentor captioned the Instagram post with the following:
"QUIT MAKING THESE SOCIAL MEDIA MISTAKES! Too many businesses are out here making the same mistakes online. Entrepreneurs, use these as an opportunity to clean up your digital presence and engage your audience with real content. This is what separates great businesses from the rest. Don't lose chances because of something you can fix. You've got to put that work in."
Shark Tank judge Daymond John shares a list of "common social media mistakes" while telling business owners to "clean up" their digital presence
Shark Tank's Daymond John recently shared a list of mistakes that most businesses make while making their online presence known to their customers. Referring to these mistakes, he advised the business owners to clean up those mistakes for better brand visibility.
1. Inconsistent Posting: Reduces visibility and engagement
The first mistake was posting on social media without any proper planning. Doing such results in reduced visibility and lesser engagement with followers.
2. Ignoring Engagement: Failing to interact with followers
One of the vital things to do while making your business's online presence known is that engagement with users is a must. Failing to interact with followers can negatively impact your online brand presence.
3. Overly Salesy Content: Prioritizing sales over value
Sales done in a good way can be game-changing and can impact your online business presence. However, prioritizing sales over value won't leave similar positive impacts because of "overly" sales content shared via your social media.
4. Lack of Strategy: Posting without clear goals or direction
Posting various things, including promotional posts, product/ service reels, and more, without any particular strategy won't be as effective as posting with clear goals.
5. Ignoring Analytics: Missing insights to improve performance
While posting online, considering the analytics is a vital step. In case of missing insights that can help you improve your performance can negatively affect your business's online presence.
6. Low-Quality Visuals: Using unprofessional images or videos
Posting random, unprofessional images and videos greatly affects your online visibility. As the Shark Tank mentor stated, it would be considered as ignoring analytics for your brand's online presence.
7. Jumping on Every Trend: Sacrificing authenticity for relevance
As we all know, there are various trends on social media each morning. However, going with each of those trends might not be such a good idea. Because sacrificing authenticity for the sake of relevance is not something to consider if you want to improve your brand visibility.
8. Neglecting Platform Differences: Failing to tailor content per platform
Users need to post relevant content for different platforms depending on their particular requirements. Various social media platforms, including Instagram, X (formerly Twitter), FaceBook, and more, require specific content tailored for that platform.
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Viewers can stream Shark Tank Season 16 on ABC and catch Daymond John sharing his views on various fascinating startups.
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