"Build a better future" Shark Tank's Daniel Lubetzky shares a video of his father recounting Dachau Concentration Camp experience 

Daniel Lubetzky
Daniel Lubetzky | Image Source: YouTube

Daniel Lubetzky, the newest Shark Tank investor and inventor of KIND Snacks, shared a very personal piece of history with the globe in a moving remembrance on International Holocaust Remembrance Day.

An old video of his late father, Roman Lubetzky, talking about his time as a prisoner in the Dachau concentration camp was shared by the Jewish Mexican-American businessman.

The coincidence, which fell on the 80th anniversary of the liberation of Auschwitz-Birkenau by Soviet forces, was especially devastating. The video should "remind us of our duty to prevent something like this from ever happening again," Lubetzky wrote in a heartfelt letter to his supporters, adding:

"Let's commit to learning lessons from the past so that the worst parts of history don't repeat themselves — and so that we may all build a better future together."

The post offers a glimpse into the personal history that shaped the man who joined ABC's hit show Shark Tank in September 2024, bringing his business acumen and family values to the investor panel.

Daniel Lubetzky’s father’s harrowing story

Roman Lubetzky's eerie description of life during the Holocaust is revealed in the uploaded video clip, which is a portion of a two-hour interview that is accessible on YouTube. He detailed how Jews were routinely dehumanized in European streets, where they were made to bend before German Nazi soldiers and prohibited from using walkways. Jews were forced to kneel in front of German troops as a form of humiliation.

The narrative grows darker as Roman recounts his family's 1944 deportation to Dachau in cattle cars. His vivid description of the camp's conditions is chilling:

"People were dying and starving like flies," he recalled.

Adding:

"They had very effective ways of killing you by the way they fed you, hit you, and the way they treated you. People were dying in very large amounts. Surrounding that was constant harassment and constant, constant moments of fear."

Roman's story isn't just one of suffering – it's also one of survival. Along with Daniel's uncle and grandmother, Roman survived until Dachau's liberation by U.S. Army soldiers. This family history of resilience clearly influenced Daniel's approach to both business and life.

Daniel Lubetzky considered the impact of his parents when he joined the Shark Tank crew in September 2024. He said he hoped his father

"is looking from above and seeing not just what I've achieved but how I've achieved it — by trying my very best to always follow the values he taught me."

He also said he hoped his Jewish Mexican mother Sonia was "proud" of his accomplishment.

Preserving memory through action

Daniel Lubetzky's decision to share this personal history on International Holocaust Remembrance Day serves multiple purposes. It honors his father's memory, educates younger generations about the Holocaust's realities, and reinforces the importance of standing against hatred and discrimination.

The timing of the post, coinciding with the 80th anniversary of Auschwitz's liberation, adds another layer of significance. It reminds us that while eight decades have passed, the lessons of the Holocaust remain relevant today.

Through his platform as a successful entrepreneur and television personality, Daniel Lubetzky continues his father's legacy by sharing these crucial stories with a new generation.

The combination of Roman's firsthand account and Daniel's modern-day success story offers a powerful narrative of resilience, remembrance, and the importance of building a better future while never forgetting the past.


Daniel Lubetzky shared a short clip on Instagram from a two-hour interview where his father talked about his time in Dachau.

Edited by Zainab Shaikh
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