“As you grow, you figure it out” — When Shark Tank guest investor Jamie Siminoff invested $400K in Moink

For more than 15 years, Shark Tank has been regaling viewers with interesting pitches, unique products, and heated negotiations. One such intriguing deal that fans encountered happened between the founder of the meat brand, Moink, and guest investor Jamie Siminoff in 2019. The meat brand's founder Lucinda Cramsey stood before the sharks in Season 10 Episode 15, ready to offer 10% of her company shares in exchange for $250,000.

As Lucinda opened her pitch, she enthusiastically said she wanted to benefit small farm owners through her brand, by bringing them together to work as one unit. She revealed how her company had been able to increase its sales from $85,000 in 2017 to $730,000 in 2018.

Her pitch was enticing enough for the sharks, especially Jamie Siminoff, to show interest in the brand. Eventually, while the other sharks backed out due to scalability concerns, Siminoff put forward an offer while mocking the rest of the sharks. He told Lucinda:

"You're talking to a bunch of sharks that don't remember what it's like to be little. They want to invest in big companies." He continued: "As you grow, you figure it out. We can get to scale."

When Moink Box appeared on Shark Tank Season 10 Episode 15

On Shark Tank Season 10 Episode 15, Lucinda Cramsey introduced Moink Box, a subscription business that sources meat from small family farms in an ethical manner. In an attempt to get a shark to support her goal of helping small farmers and encouraging the consumption of sustainable meat, she sought $250,000 in exchange for 10% stock.

Lucinda enthusiastically described how Moink Box links customers with ethical farmers and delivers pastured pork, grass-fed cattle, and sustainable seafood directly to their homes. She emphasized the brand's remarkable expansion, pointing out that sales increased from $85,000 in 2017 to $730,000 in 2018. Her dedication to empowering small-scale farmers struck a chord with the sharks, generating curiosity and inquiries regarding objectives and scalability.

Jamie Siminoff was drawn to the pitch and was impressed by Lucinda's commitment and business sense. He saw the brand's long-term potential although the other sharks were apprehensive. Following a convincing discussion, he made an offer of $400,000 for a 20% share. Grateful for a chance to advance her cause with the backing of an experienced investor, Lucinda agreed to the deal.

Because of her Shark Tank appearance, Lucinda's Moink Box saw a sharp increase in subscribers after the broadcast. The company kept growing, broadening its national reach and farm connections. Because of its dedication to supporting farmers and sourcing meat ethically, Moink Box continues to be a remarkable success story, demonstrating how passion and purpose can propel a company to new heights.