“Ain’t going to happen” — When Shark Tank’s Kevin O’Leary criticized Wild Earth’s valuation 

In Shark Tank Season 10, Wild Earth makes a splash with its distinctive pet nutrition strategy. The company was started by Ryan Bethencourt with the goal of using sustainable, plant-based products to transform the pet food market. But the lofty value also generated questions, so it wasn't just the idea that grabbed attention.

Considering Wild Earth's $11 million valuation, Ryan went into the tank looking for $550,000 for a 5% equity interest. He outlined the company's goal of giving pets nutritious, cruelty-free food while lessening the environmental effect of conventional pet food in his pitch. Considering the high worth, the sharks were fascinated but wary. There have been many bold presentations and heated discussions on Shark Tank, and Wild Earth's participation in Season 10 was no different. Founded by Ryan Bethencourt, the plant-based pet food firm entered the market with a bold request: $550,000 for 5% ownership, valuing the company at an astounding $11 million. The company's creative approach to sustainable pet nutrition was emphasized in the pitch, but the sharks quickly questioned the high valuation.

Kevin O'Leary, who is renowned for his direct evaluations, didn't mince words. He questioned right away if the company's sales numbers supported the valuation. Ryan passionately explained the increasing demand for environmentally friendly pet supplies, but Kevin brushed the idea aside, saying it

"Ain't going to happen. I'm out"

His criticism struck a chord with other sharks, sparking a contentious discussion about the company's prospects.

However, Mark Cuban recognized the promise in the founder's commitment and Wild Earth's purpose. Following several discussions, Cuban agreed to pay $550,000 for a 10% ownership. This crucial event confirmed Ryan's faith in the company and helped him land a shark partner. Since then, Wild Earth has increased its footprint in the pet food sector, demonstrating that tenacity and determination can transform even the most critical criticism into achievement.

When Wild Earth appeared on Shark Tank Season 10

In Shark Tank Season 10, Wild Earth makes a splash with its distinctive pet nutrition strategy. The company was started by Ryan Bethencourt with the goal of using sustainable, plant-based products to transform the pet food market. But the lofty value also generated questions, so it wasn't just the idea that grabbed attention.

Considering Wild Earth's $11 million valuation, Ryan went into the tank looking for $550,000 for a 5% equity interest. He outlined the company's goal of giving pets nutritious, cruelty-free food while lessening the environmental effect of conventional pet food in his pitch. Considering the high worth, the sharks were fascinated but wary.

Ryan disclosed that Wild Earth had achieved $500,000 in sales and had already funded $4 million. Kevin O'Leary and other sharks questioned if the current valuation was justified, even though the metrics showed traction. Kevin, who is renowned for his incisive criticism, rejected the offer.

Mark Cuban saw potential in the brand's development prospects and sustainable mission, despite the criticism. He made an offer of $550,000 for 10% stock after haggling. The agreement gave Wild Earth the support of a shark, accelerating the business's ascent to prominence in the cutthroat pet food industry.

Trending

Watch more such Shark Tank deals on ABC.

×

Was this article helpful?

Thank You for feedback