The cast of Agatha All Along is embracing the transition from “Brat Summer” to “Witch Fall,” with fun promo ideas inspired by Charli XCX’s album Brat. Aubrey Plaza, Kathryn Hahn, Joe Locke, and Sasheer Zamata, among others, have shared their take on this magical shift as they promote the new Disney+ series.
The cast discussed how to capture this witchy season’s essence, leaning into everything, from tones to catchy phrases. The playful promotion taps into the whimsical, powerful themes that the show celebrates, particularly as they relate to women's empowerment and the reclaiming of witch stereotypes.
In an interview shared by Etalk, the cast reflected on what it means to transition from the vibrant, rebellious “Brat Summer” to a season that embraces the power of witches. Kathryn Hahn coined the phrase “Witch, please,” while Aubrey Plaza suggested using “witch” as a term of empowerment, much like “brat.”
The conversation highlights the cast’s excitement about reinterpreting the age-old concept of witches while incorporating community, power, and inclusivity.
What is Agatha All Along's "witch fall" aesthetic?
The Agatha All Along cast had plenty of ideas for how fans could embody the aesthetic of “Witch Fall.” Aubrey Plaza kicked things off by suggesting a shift in vocabulary.
Plaza quipped:
“We can start using the word ‘witch’ like people are using ‘brat.’ Like, she is witch. Like, I am witch.”
This playful suggestion sets the tone for embracing witchy vibes in everyday life. Kathryn Hahn took it further, proposing the phrase “Witch, please” as a cheeky tagline for the season.
Hahn noted,
“I was pitching this, and nobody really grabbed it, but I was like, I wanna say, ‘Witch, please.’”
Joe Locke, who was amused by the idea, laughed and nodded in agreement as the cast rallied around the concept of reclaiming the term “witch.”
Sasheer Zamata also contributed, referencing how the aesthetic of Witch Fall can be embraced through fashion. Ali Ahn chimed in with the suggestion that fans may want to change up their color scheme to jewel tones and richer colors. Maybe even crystals, lace, spells, and red wine. This adds a relatable element to the promotional push for Agatha All Along.
Agatha All Along celebrates witches as symbols of power and community
Apart from the enjoyment of creating a witchy look, the cast of Agatha All Along had a better exploration deeper into the sense of what a witch is: a symbol of power and community.
In the YouTube interview with Etalk, leading lady Kathryn Hahn said,
“Historically, witches have been depicted as scary to men because they're powerful together.”
She emphasized how Agatha All Along portrays witches as symbols of strength and unity, challenging long-standing stereotypes.
This sentiment resonated with the entire cast, particularly Joe Locke, who expressed his admiration for working with such a strong group of women.
“For me, especially, working with this amazing group of witches was the best learning experience,” he shared.
The camaraderie among the cast members, including Patti LuPone, Sasheer Zamata, and Aubrey Plaza was evident as they bonded over portraying characters that represent both, individual strength and the collective power of women. The show’s exploration of witches also taps into the theme of inclusivity.
Not one to shy away from the celebration of queerness, as Locke mentions, Marvel is a rare union for the whole world, and it is great to portray positive queer characters in such a situation.
An intense focus on diversity and representation adds to Agatha All Along's appeal, as they reclaim witchcraft as a symbol of empowerment.
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Agatha All Along is available on Disney+ and offers viewers a 'spellbinding' experience that blends fun, fashion, and culture.
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