"Acquire customers at a lower cost": Shark Tank investor Kevin O'Leary opens up about social media

Shark Tank investor Kevin O'Leary has become the go-to mentor for youngsters when it comes to business talks and obtaining ideas about startups. In a recently shared reel via his Instagram, Kevin O'Leary shared insights about how one can acquire customers at a lower cost.

Kevin O'Leary, on January 12, 2025, shared a reel stating how he uses the power of social media, that too, at a comparatively "lower cost." Kevin O'Leary captioned the reel under:

"Social media allows me to support my entrepreneurs and share their company’s story to millions of people at a lower cost. If you’re not using social media to build your brand in 2025, you’re screwed!"

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Shark Tank investor Kevin O'Leary opens up about leveraging the power of "social media" and acquiring customers at a "lower cost"

On January 12, 2025, Kevin O'Leary revealed useful insights for finance enthusiasts. Those who have been following shows such as Shark Tank and are looking forward to making their careers with a business mindset can gain diverse perspectives through tips from renowned investors such as Kevin O'Leary. By exploiting social media effectively, individuals can reach a wider audience and establish their brand without breaking the bank.

The Shark Tank investor initiated the conversation about the importance of "social media" in this age. He mentioned:

"Well, it lets you build your own network. Why do I have all this equipment? Because I'm supporting all the companies and investments and entrepreneurs I work with. I generate content every single day in here. And I do that to tell the story of our companies, the product, and the services, and to acquire customers at a lower cost. That's CAC, Customer Acquisition Costs.

He continued about how to get "higher returns" compared to what has already been spent on "advertising" and using various platforms such as Google, Facebook, and Instagram:

"What I'm really trying to do is get our return on advertising spend as high as I can get. That's called ROAS. So, if I'm gonna spend a million dollars on Google, Facebook, or Instagram, I wanna make four, five times that back in sales, because most of my products are 50% margin. That's called ROAS, CAC, and ROAS."

The Shark Tank investor further went in a lightened mood and started singing a song with some financial terms, including CAC and ROAS. He advised entrepreneurs to have these terms in their minds when it comes to social media:

"CAC and ROAS, CAC and ROAS. That's what you should be singing all the time you think about social media."

Fans can get more insights from Kevin O'Leary's Instagram and learn more about the ideas and strategies shared by the investor.

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Fans can stream recently released Shark Tank episodes on ABC every Friday at 8 pm ET.