“Yeah I’d be mad too”: Kim Kardashian faces backlash for trademarking her daughter’s name to prevent Kanye West from using it

Kim Kardashian came under fire for trademarking the name of her daughter North West in several sectors. They include entertainment, toys, and beauty. According to some, it was done to discourage North's father, Kanye West, from using the name of their daughter for business purposes.

Kanye West also raised suspicions recently regarding Kim's ownership of North's trademarks. He questioned why Kim alone has all the rights to North's name. Kim justified herself by saying that the trademarks were done to protect North's identity and future business opportunities. She also included that the trademarks will be given to North at 18 years of age.

This has been open to debate. Some justify Kim's move as a defense mechanism. Others believe it is putting too much pressure on a child and thrusts her into business life too early.

"Yeah I’d be mad too" said a fan who reacted on the post

"Feel bad for everyone involved in the entire relationship." said another fan

"Isn't the name of their child two cardinal directions?" questioned a fan

"When even your kid becomes an asset and nothing more..." remarked a fan

"That’s a bit of a weird move" said a fan

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Why did Kim Kardashian trademark North's name?

Kim Kardashian trademarked North West's name to lock down future business deals. By registering trademarks in North's name, Kim hoped to safeguard her daughter against others profiting or misusing her identity. It is a larger strategy by the Kardashian-Jenner clan. They frequently trademark their children's names in order to keep branding opportunities under their control.

Kim said she made the choice to protect North's future. In owning the trademarks, Kim is able to keep others, such as Kanye West, from profiting off of North's name without permission. This way, should North choose to pursue business interests in the future, her name and identity will be protected.

Kim made sure to point out that eventually, the trademarks would be North's.

Read More: "He contributed a fifth": Kim Kardashian opens up about divorce from Kris Humphries and the engagement ring she had to return

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What is the criticism against Kim's decision?

Kim Kardashian's move has also received criticism from other individuals. Critics of Kim have stated that trademarking the name North puts business pressures on her at a young age. Others have opined that children should not have such responsibilities while growing up.

Others say this action indicates Kim Kardashian's continued feuds with Kanye West. They think Kim acted to stop Kanye from utilizing North's name in his music. Critics say that such legal moves would make co-parenting more difficult and add more tension between Kim and Kanye.

Regardless of these reservations, some supporters claim that Kim's action is a positive step. They think obtaining trademarks ahead of time is an ethical move to safeguard North's future interests.

Read More: “I think it was all the divorce”: Kim Kardashian opens up about her relationship with oldest daughter North West

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How has Kanye West responded?

Kanye West has publicly questioned Kim Kardashian's move. He complained about being excluded from decisions on North's trademarks. Kanye feels he should be consulted on issues pertaining to their daughter's future.

He alleged he wasn't entirely informed of Kim's plan to trademark the name of North. Kanye complained that Kim's ownership of the trademarks restricts his ability to be a part of her life.

As a retort, Kim Kardashian clarified that she did not intend to leave out Kanye. She reiterated that the trademarks were created solely for the purpose of safeguarding North's identity. Kim continued to assert that she made the decision practically and for her daughter's own good.

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Kim Kardashian's move to trademark her daughter North West's name has evoked a mixed reaction. While it is seen as a calculated attempt to safeguard the future of North by some, others feel it places undue burden on a child. Kanye West's objections regarding the trademarks have fuelled additional controversy.