Why is Warner Music Group filing a lawsuit against Crumbl? Complete drama explained

Bakery company, Crumbl
Bakery company, Crumbl (Image via Instagram/ @crumbl)

Warner Music Group (WMG), the record label and multinational entertainment company, filed a complaint on Tuesday, April 22, 2025. They are selling the bakery company, Crumbl Cookies, for $24 million. WMG alleges that Crumbl has committed copyright infringement.

As per the lawsuit that was filed in the US District Court in Utah, Crumbl has used around 159 of WMG's music in their promotional videos, which the brand has posted on their social media handles, including Instagram and TikTok.

WMG alleges that the cookie chain has used the music in their videos on social media, where they have a following of over six million on Instagram, without proper authorization or licensing.

Warner Music Group (WMG) sues the cookie company, Crumbl

Recently, on Tuesday, WMG, also known as one of the 'big three' recording companies, filed a lawsuit against the cookie company, Crumbl, best known for its gourmet cookies.

They allege the company of copyright infringement, meaning WMG says that Crumbl has used at least 159 of its music in their video, which they post on their social media, which then garner many views and likes.

It says that the music and recording include works of artists, including Lizzo, Taylor Swift, Beyoncé, Bruno Mars, Dua Lipa, and Ariana Grande, and are used without permission. Here is a statement from the lawsuit, as per Digital Music News:

''Defendants have misappropriated at least 159 of the most popular and valuable sound recordings and musical compositions in the market, using those creative works to build [Crumbl’s] brand profile and drive massive sales to Defendants without any compensation to [WMG].''

It further reads,

''The audio track generally runs the full length of the Crumbl Videos and includes the most familiar portion of the sound recording and underlying musical composition, such as the hook or chorus.''

They also alleged that the company has used some of their famous songs, such as the 2022 BTS song, Butter, to promote Kentucky butter cake, and the 2019 song Blueberry Faygo to sell their blueberry cheesecake cookie, without permission.

WMG is asking up to $150,000 for every single song Crumbl used without permission, which totals an amount of up to $23.85 million from Crumbl if WMG wins the case.

Other than that, WMG also wants the court to order the cookie company to stop using their music in their videos forever. In the lawsuit, WMG also pointed out that, other than using copyrighted music themselves, Crumbl also promoted these videos as they worked with influencers and attracted followers and views to their pages. The company has over ten million followers on TikTok, where they post fun BTS videos, customer reviews, and limited-time promotion videos.

In exchange, they gave the influencers some perks and benefits for helping them promote the videos. Crumbl cookies are best known for their fun rotating menu, cookies that come in different flavors, and because of their social media presence.

Edited by Sugnik Mondal