When did Drake launch his perfume brand Better World Fragrance? Details explored as singer appears in a new campaign video

Drake is a Jack of many trades. The Canadian rapper has explored entrepreneurial pursuits and created several businesses. He recently appeared in a campaign ad for his Better World Fragrance House.

The rapper launched Better World Fragrance House on Mother's Day 2021 with the sale of luxury candles. Drizzy described the brand as a “true passion project and the start of something special.”

On April 26, 2025, @betterworldfragrancehouse shared a new ad featuring the rapper. The video shows the NOKIA hitmaker looking cozy in a brown robe and white shirt as he enters what appears to be a perfume testing room.

Drake appears to experiment with different options before lifting a blotter strip to his nose and exclaiming:

"F*ck, that's good. That's it...that's it."

The ad is part of the campaign for the launch of Better World Fragrance’s first Eau de Parfum, dubbed Summer Mink. The 3.4 oz perfume is currently selling on the brand’s website for $148.

More details about Drake’s Better World Fragrance House's Summer Mink perfume

The Summer Mink comes in a sophisticated-looking midnight blue bottle with a 3D design. The perfume is described as "a universal fragrance inspired by the beauty of juxtaposition.”

Summer Mink is further described as an embodiment of the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication. The scent was born from Drake’s collaboration with perfumer Michael Carby and is inspired by the blending of warm base notes with spices and citruses.

The Eau de Parfum’s woody musk is achieved through top notes of Italian citrus, petitgrain and clary sage, middle notes of Jasmine Sambac, spices and rose oil, and dry notes of Vetiver, Ambrofix and musk.

The Better World Fragrance website describes the rapper’s affinity for scent as “deeply personal,” adding:

"Over the years, he has worked to develop distinctive scents to curate and improve space. Working with leading perfumers Michael Carby and Givaudan, who are leaders in the fragrance industry, BWFH has brought his vision to life. Better World Fragrance House aims to create a better world through scent."

Lori Singer, President of Parlux, the brand managing the Better World Fragrance House, described the launch of the Summer Mink perfume as an exciting new chapter in her brand’s partnership with BWFH. She added:

"With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience. Its exclusive nationwide debut at Ulta Beauty, across more than 1,400 doors, represents a major milestone for Better World Fragrance House — bringing Drake’s vision to life for an even broader audience through a premiere retail destination.”

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Summer Mink will arrive at Ulta on May 11, 2025, and other retail outlets on May 12, 2025. The perfume’s international launch is scheduled for later in the year.

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