What is the hidden meaning behind Meghan Markle's new brand logo and its design significance?

Meghan Markle has unveiled the rebranding of her lifestyle company, "As Ever", which supersedes her former company, American Riviera Orchard. Coming along with this rebranding is an all-new logo central to the venture's identity and values; the logo, square in shape and featuring a palm tree flanked by two hummingbirds, comes heavily weighted with symbolism pertinent to Meghan and Prince Harry's life.

The name, “As Ever,” denotes continuity and familiarity, as mentioned by Meghan herself. The brand will include personal passions such as cooking, gardening, and crafting areas that Meghan explored in her previous lifestyle blog called The Tig. Furthermore, the design has sparked a series of legal discussions since it bears close resemblance to the coat of arms of a Spanish village.

This article will offer deeper insight into the branding elements, their meaning for Meghan and Prince Harry, and controversy over the similarity to another emblem.

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What does the palm tree represent in Meghan Markle's brand logo?

The palm tree on their new logo is symbolic of Santa Barbara, California, where Meghan and Prince Harry reside with their children. Santa Barbara is known for its scenic landscape often dotted with palm trees. This imagery doesn't just represent their home; it also reinstates the feeling of stability and rootedness in their lives in Montecito.

Meghan highlighted how in their garden, the two palm trees held great importance to her and Harry. They were reportedly one of the first things the couple noticed on their first viewing of the property. This connection to their home has been visually reflected in the logo defining their life as a family and as a special little corner of their own.

The palm tree's inclusion signifies the importance of home and family in Meghan's rebranded lifestyle venture. It ties the logo to the physical space where the couple and their children are building their lives away from the royal spotlight.

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Why are hummingbirds central to the logo of Meghan Markle's brand?

The two hummingbirds on the logo hold significance for Prince Harry. Harry recounted the incident in his memoir, Spare, describing how a hummingbird entered their Montecito home after Queen Elizabeth's passing. Over the years, it assumed spiritual significance for him and presented some solace for him.

This connection was further delved into in the Netflix docuseries Harry & Meghan. While birdwatching in the company of their son Archie, Harry pointed out that hummingbirds are usually skittish of humans and thus they had a very special experience with them.

The incorporation of hummingbirds in the brand is such a deeply personal symbol for Meghan and Harry that resonates with their souls and thoughts on spirituality. These birds convey an intricate meaning to the brand, symbolizing metamorphosis, fortitude, and linkage.

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What is the controversy surrounding the Meghan Markle's brand logo design?

The coat of arms of Porreres, a village in Mallorca, has drawn attention due to its resemblance to Meghan and Harry's logo, leading to controversy over the originality of the design. While the logo carries personal meaning for Meghan and Harry, some have questioned its uniqueness.

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Meghan Markle's "As Ever" logo incorporates symbols deeply connected to her family's life. The palm tree represents their Santa Barbara home, while the hummingbirds hold spiritual significance for Prince Harry. As the brand evolves, the logo's personal association—and the debate over its design—will remain key aspects of its journey.