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With a net worth of $45 million, Charli D'Amelio is the richest TikToker in the world, according to Celebrity Net Worth. The website identified the 20-year-old as the highest-earner TikToker as of October 29, 2024.
A report in The Economic Times quotes The Mirror as saying that D'Amelio features in Forbes' top content creator rankings for 2024. So far, she remains the richest TikToker in 2025 as well.
Currently, the influencer holds over 155 million followers on TikTok, 9 million subscribers on YouTube, and over 42 million followers on Instagram. Her content includes dance videos, challenges, and sponsored posts. She also starred in The D'Amelio Show, which started in 2021. However, the show was canceled in 2024.
After Charli Breaks the Floor and Home School, she will feature in the upcoming movie, Hurry Up Tomorrow, which is scheduled to release on May 16.
Charli D'Amelio's sources of earnings
Charli D'Amelio charges around $250,000 per post for sponsorship content, according to The Economic Times. The influencer also appeared in the Super Bowl advertisement for Sabra Hummus in 2020, for which she charged $1 million, per Celebrity Network. According to a 2021 report by Foundr.com, she has collaborated with brands such as Prada, Puma, and Burberry.
She owns a clothing line by the name Charli, where she sells her own merchendise. Currently, her brand has four collections, which include Coffee, Dance, IYAMT, and Logo.
The influencer also makes money from YouTube AdSense revenue. On top of that, D'Amelio's also charged an adequate amount for her movies and shows. However, the amount has not yet been disclosed by either the production companies or the influencer.
The TikToker has written two books, Essentially Charli: The Ultimate Guide to Keeping It Real and Essentially Charli: The Charli D'Amelio Journal.
In the past, she used to host the podcast Charli & Dixie 2 CHIX. Charli, with her sister, Dixie, has also collaborated with Orosa Beauty for nail polish, and Simmons Bedding Company for the Charli & Dixie Simmons Mattress.
Charli D’Amelio also appeared in a Dunkin' Donuts commercial with Ben Affleck called Who is Ben?, which aired during the Grammy Awards 2024. She is currently the ambassador of Garnier and Tamagotchi.
Controversies surrounding Charli D'Amelio
Charli and Dixie D’Amelio uploaded a video from their YouTube series Dinner with the D’Amelios in November 2020, where the family had lunch with James Charles. In the video, when chef Aaron May served paella, Charli was seen making faces, and Dixie was seen splitting the food, which her viewers found disrespectful towards the food.
Charli was also seen saying that she wished she got 100 million TikTok followers exactly a year after reaching one million. Many people found the attitude ungrateful, which led to a drop in her followers. The influencer lost a million followers overnight, and later apologized on Instagram Live.
She also faced backlash for going on vacation in the Bahamas during COVID-19 in December 2020, despite previously calling it 'inconsiderate' to go out.
The names of other richest TikTokers include Addison Rae, Dixie D'Amelio, Khaby Lame, and Matt Rife.
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