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Happiest Baby, a popular baby products firm, has apologized publicly after they were criticized for requesting that influencer Brooklyn Larsen return a $1,700 bassinet after the stillbirth of her son. Brooklyn and Tanner Larsen were heartbroken over the stillbirth of their son, Rocky, who died just before his birth four months ago. When the firm asked the influencer to return the donated bassinet, several people accused the brand of insensitivity.
The incident caught social media attention, with users showing outrage over the company's reaction. Individuals felt that requesting the return of the bassinet put undue pain into Brooklyn's grieving process. The backlash prompted a response from Happiest Baby, in which they accepted that they had erred and issued a formal apology.
The firm has now said they are taking internal measures to prevent such a scenario from occurring again. Happiest Baby reiterated that they profoundly regret what they did and are committed to enhancing their policies in the future.
"What was intended to be an effort to provide assistance clearly was a mistake that added to Brooklyn’s grief, for which we are truly sorry." They made a statement on Today on March 24, 2025.
What led to the backlash?
Social media influencer Brooklyn Larsen received a $1,700 bassinet from Happiest Baby as part of a promotional deal. The firm supplied the product in anticipation that Brooklyn would include it in her posts. But before she could utilize it, she suffered a personal loss when her son Rocky was born stillborn.
Months after Brooklyn posted on social media that Happiest Baby had reached out to her, asking her to return the bassinet. It was considered insensitive and disrespectful, considering the situation. A lot of people on social media were disappointed, calling the brand's move inappropriate.
The backlash was fast-spreading, with people calling the company to have mercy instead of worrying about recovering their product. Consequently, Happiest Baby attracted strong condemnation from Brooklyn's customers and supporters.
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How did Happiest Baby respond?
After the public backlash, Happiest Baby released an apology for what they did. The company sympathized with Brooklyn and her family, saying their demand for the return of the bassinet was a wrong one. They acknowledged that they added to Brooklyn's sorrow, which was not their intent.
The statement, issued in Today on March 24, 2025, underscored that the company was devastated by the loss Brooklyn had suffered.
Happiest Baby showed profound regret regarding the incident, highlighting their sympathy towards Brooklyn and her family following her tragic loss.
"We cannot express more emphatically our deepest sympathy for what she and her family have been through following the loss of her son," a spokesperson told Today on March 24.
They further added:
"What was intended to be an effort to provide assistance clearly was a mistake that added to Brooklyn’s grief, for which we are truly sorry."
The company also assured that steps have been taken to prevent a similar incident in the future.
“We have taken internal steps to make sure it never happens again,” the statement continued. “What Brooklyn faced was a tragedy beyond comprehension, and we are heartbroken for her loss.”
In their response, the company assured the public that they were taking steps to prevent similar incidents from happening again. They acknowledged the importance of being more thoughtful and compassionate when dealing with families facing tragic losses.
What changes is Happiest Baby making?
Happiest Baby has said that they are examining their internal procedures to prevent such errors from happening in the future. They did not give particular explanations regarding the alterations but said new steps would be implemented. These changes are anticipated to enhance the way they interact with customers, particularly those encountering delicate circumstances.
The firm also indicated that their staff are being trained to manage loss and bereavement situations. This involves training employees to be more empathetic and understanding in their responses. Happiest Baby aims to restore trust with their clients and the general public.
Moreover, the brand recognized the influence of social media and public opinion. They said that they were listening to concerns and are determined to learn from their errors. The aim was to make sure that no other bereaved families have to endure such a situation with their brand.
Though the apology is significant, it is yet to be seen how well the company will put through the changes they have promised. The incident is a reminder to brands to be more empathetic in dealing with customers who have undergone personal loss. Brands need to make compassion and empathy take precedence over company policies, particularly in situations like this one.
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