“This is so tuff!”: Fans react as AMP launches a new skincare brand, ‘TONE’

The AMP brand is scheduled to launch a skincare line named TONE. The brand, owned by a group of creatives, including Kai Cenat, Duke Dennis, Agent00, and Fanum, shared teaser videos on their Instagram.

The teaser sees some of the brand’s creatives posing with products from the Tone skincare brand. The brand also shared a fun campaign video.

@Dexerto on X shared the news update on February 18, 2025, and Netizens shared their opinions on the product.

@_nofugazzi tweeted in response:

“This is so tough!”

Other X users expressed their excitement for the new skincare brand:

“Exciting news! AMP launching ‘TONE’ is going to shake up the skincare game. Can’t wait to see what products they have in store,” @Zeeshan_Ashfaq7 expressed.

“Can’t wait to find it at Bath and Body Works,” @gunmakemoney stated.

“This is huge. A black skin product for men,” @RagsTuhxxxxx praised.

Some Netizens weren’t impressed by TONE skincare and dismissed it as another celebrity-backed venture.

“Why not release a more relevant product for their audience lmao. Branding looks generic AF,” @sicksuzuki stated.

“Do they even use their own product?” @0serial2 asked.

“Money grab or is he passionate about skincare?” @xsenT61gpdsy8jf questioned.

“Remember the last time an influencer released skincare,” @Xander_myers_ stated.

Other fans showed love for TONE regardless:

“Tone with great products only!” @bertha_sasz tweeted.

“Y’all be tripping, this is a great idea,” @eazyvjayy03 added.

“idgaf if it’s trash, I’m getting it. Supporting All Black Businesses as much as possible,” @_KingQuake stated.

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More details on AMP brand’s new skincare venture, 'Tone'

The brand which stands for Any Means Possible, first teased their skincare creation on Instagram on February 15, 2025. The teaser showed members like Kai Cenat, Chrisnxtdoor, Duke Dennis, and more holding blurred-out Tone products.

The creators have kept information under wraps but fans can expect more details on February 20, 6:00 pm ET on their YouTube livestream. Other campaign videos showed BTS of a photo session featuring members holding Tone products tagged as the new era of personal care.

Some of the products revealed include deodorant, lip balm, and a Coco vanilla everyday lotion. The last teaser before the big reveal showed the creators busy in a futuristic laboratory as they introduced some of their products to a prospective “face of the company.”

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For more information on the product launch, visit www.TONE.shop.