Who was Miss Rodeo? All we know as the cowgirl influencer passes away after car accident

Valeria Mireles, influencer and rodeo queen popularly known as "Miss Rodeo," passed away at the age of 20. She died following a car accident that took place in the state of Nuevo León in Mexico.

According to People Magazine, Mireles died on March 10.

Fans of Mireles, who rose to fame for showcasing details of a cowgirl lifestyle on social media, are shocked at the news of the influencer's passing. As of the writing of this article, the family of Mireles has not released any information on the circumstances of her death.

Mireles' family’s communication with the public is limited to a statement released to a Mexican media outlet N+, through which the family requested that their privacy be respected. Mireles’ uncle also took to Facebook to grieve for his niece. However, no details of the fatal accident have been made public.

The Mexican Rodeo Federation, in a statement mourning Mireles’ death, said,

“Valeria was more than a rodeo queen; she was an ambassador of cowboy culture, an inspiration to many young women.”

The statement rings true for those who followed Mireles’ work and life. Though she passed away at a young age, Mireles was widely known for her skills in rodeo sports and competitions. Miss Rodeo’s followers were familiar with Mireles’s deep love and respect towards the lifestyle and culture surrounding the rodeo sport.

Rodeo is an equestrian sport inspired by and derived from the everyday skills required to run a ranch. According to a blog by UC Ranch Properties, skills practiced by cowboys on ranches eventually developed into competitive and entertainment-based events that came to be called rodeo. These events allow cowgirls and cowboys to showcase the skills they have honed in running ranches.

The rodeo sport and its associated customs and lifestyle are interwoven in ranch life. This lifestyle is frequently showcased in the film and music industry in the U.S. Most recently, the rodeo became a subject of the 2025 film The Last Rodeo. Music superstar Beyoncé also made a nod to the lifestyle through her latest album, Cowboy Carter. Even Valeria Mireles epitomized the cowgirl lifestyle through her social media pages.

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About Miss Rodeo Valeria Mireles’ career

Valeria Mireles was named Miss Rodeo Nuevo León 2020-22 and Miss Rodeo Mexico in 2021-2022, according to The Latin Times.

Mireles, who would later be known as Miss Rodeo, had shown her understanding of and love for the sport right from early childhood. The Latin Times report remarked that Mireles had represented her state, Nuevo León, and, later, her country, Mexico, in rodeo competitions from the early age of eight. For those unfamiliar with Nuevo León, the Mexican state is an important stop in Colombian singer Shakira's 2025 tour.

Mireles was known for her content on social media, which showcased the way she lived a life enthused by the traditions of the ranches, with specific attention to activities related to horseback riding. She had an enormous following on platforms such as Instagram and TikTok where she frequently posted videos that revealed the dedication with which she had committed herself to the cowgirl lifestyle. Mireles’ total number of followers on social media reached a hundred thousand.

Fans of Miss Rodeo, Valeria Mireles, are in total shock upon receiving the news of her passing. Her social media accounts are flooded with comments from well-wishers grieving the sad news. It is clear that Miss Rodeo will be deeply missed by her fans whom she loved and inspired.