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YouTube has confirmed that its 2025 annual Brandcast event will be held on May 14 at 5:30 PM ET at the Lincoln Center in New York City. The event, during Upfronts Week, is a chance for YouTube to engage with advertisers and talk about its place in the digital entertainment universe.
Brandcast is an invitation-only event in which YouTube showcases its video content, audience size, and place of creators on the platform. This year's affair will feature performances and guests from both the music and online content worlds.
Lady Gaga, MrBeast, and Brittany Broski are some of the headline names confirmed to appear. YouTube's Brandcast events have taken place at the Lincoln Center in previous years; the firm has retained the use of this site for its events until at least 2026.
Here is what to expect from the 2025 Brandcast event, including details on the scheduled performers and creators.
The Brandcast event will take place at the Lincoln Center with a set time and date
The 2025 Brandcast is on May 14 and begins at 5:30 PM Eastern Time. It will be held at the Lincoln Center in New York City, which has been a site for several Brandcast events over the years.
The venue has been locked up via a multi-year deal, so YouTube will continue to utilize it for its Upfronts Week presentations at least through 2026. Brandcast is YouTube's method of connecting with advertisers through the presentation of its platform's reach and influence.
It is usually hosted by brands, marketing executives, and industry leaders. The Brandcast event consists of a combination of presentations, performances, and discussions on YouTube's role in online content viewing.
Lady Gaga will be performing as part of the roster
One of the highlights of the Brandcast event will be a performance by Lady Gaga, who has been a part of YouTube almost since its inception. Several of her music videos have received substantial viewership on the site, including a number of them that have crossed a billion views.
Lady Gaga's appearance is timed with her having just put out her new album, Mayhem. She has also promoted a tour, the Mayhem Ball, which will happen later this year. Her appearance at the event coincides with her current endeavors and future concerts.
Other popular creators, MrBeast and Brittany Broski, will also attend
YouTube's Brandcast event will also include MrBeast (Jimmy Donaldson) and Brittany Broski. MrBeast is a very popular YouTube creator known for his high-scale challenge videos and charity work.
With more than 378 million subscribers, he has established a solid presence on the platform. Brittany Broski, who became popular through her humorous content, is another creator who will be attending the Brandcast event. She initially became well-known after a viral online moment and has since developed a following through her entertaining videos and personality-based content.
The 2025 Brandcast event will include music, creator talks, and advertising trends
The conference will feature music performances, thoughts from YouTube's most popular creators, and discussions about content and advertising on YouTube. Although attention is still drawn to YouTube's growth and engagement, the fact that popular musicians and digital personalities are attending brings attention to the variety of entertainment available on the platform.
With YouTube celebrating its 20th year this year, the occasion will look back on how the website has grown but also consider prospects for content and advertising in the future.
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