When did MrBeast launch his brand ‘Feastables’? YouTuber opens up about corruption of American chocolate companies 

Known to most as MrBeast, Jimmy Donaldson has established himself as one of the most powerful content creators on YouTube. In addition to his viral videos and philanthropy, he has jumped into consumer products, such as launching his own chocolate brand, Feastables. The decision was also meant to draw attention to unjust and unethical business practices in the wider chocolate trade.

The birth of Feastables

Feastables was officially launched by MrBeast on January 29, 2022. Inspired by a desire for a healthier version of the traditional chocolate bar, the brand launched with simple ingredients paired with a sustainable ethos. The image portrayed by leading chocolate brands through their marketing is the opposite of this.

Comments made by MrBeast draw attention to the almost savage way cocoa is harvested, giving consumers more time to think about the origins of their chocolate. This strategy helped make Feastables not only accessible to a large audience but also fit with the interactive, community-based model that MrBeast is known for.

How to tackle corruption in the chocolate sector

Although Feastables was marketed as a fun and better-for-you option, MrBeast has recently adopted a more critical stance on the chocolate industry as a whole. He highlighted some of the shocking facts about American chocolate brands and their reliance on cruel labor practices back in March 2025.

As of now, it is estimated that almost all chocolate, around ninety-eight percent, consumed globally is associated with some sort of unethical labor exploitation. Last September, MrBeast revealed in a new documentary that 46% of people working in cocoa fields are children, many of whom work under dangerous conditions for insufficient pay.

This stark reality runs counter to the image that many big chocolate companies convey through their advertising campaigns.

MrBeast’s comments have shone the spotlight on the unethical sourcing of cocoa, leading consumers to be more aware of where their chocolate comes from. He has run Feastables as a direct rebuttal to those challenges, pledging transparency and ethical sourcing of its cocoa.

This sharply contrasts with the personas most prominent chocolate brands project through their commercialising campaigns.

The response from the industry and consumers

MrBeast’s commentary has turned heads toward the unethical harvesting of cocoa, allowing consumers to think deeper about the source of their chocolate.

Feastables is also expanding in every way possible by diversifying its products and sticking to its mission of offering ethically made super tasty snacks. With ensuring sustainability and good labor conditions are the keystone of the brand, Mr. Beast hopes to use himself as an example of the food industry for large companies to emulate rather than ignore.

Closing thoughts

For MrBeast, launching Feastables wasn't just a business venture—it's a declaration against the exploitation of chocolate. By showcasing the ugly side of cocoa production and providing a reasonable ethical alternative, he challenges consumers to consider the choices they make when buying products.

It is yet to be seen how the brand will impact the world, but one thing is certain: Mr. Beast is not just selling chocolate. He is instigating for change.

I’ve crafted an in-depth article focusing on MrBeast’s launch of Feastables and his critique of the chocolate industry. Reach out if you want some changes.