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Rapper Kid Rock has shared his opinions about Kendrick Lamar’s Super Bowl halftime performance. During his recent appearance on the Real Time with Bill Maher show, Rock noted that Lamar’s performance was the epitome of DEI, which refers to diversity, equity, and inclusion. He said:
“This was the epitome of DEI. Like, this is the epitome of DEI blowing up. Because you know, the NFL was all in just DEI and racism and all that stuff. They got Jay-Z in their book and this like Kendrick Lamar goes out there and basically turns DEI into an IED.”
Kid Rock continued:
“It’s like it’s all black people are all people of color speaking to his crowd in the hood, black people. It was like the most non-exclusive or the most exclusive thing ever and I am like f*ck yeah, that’s awesome. I am laughing, I am laughing my a** off.”
Kid Rock also admitted that the Super Bowl halftime show wasn’t his style but acknowledged the artistic expression behind it. He explained that having grown up immersed in hip-hop culture, breakdancing, DJing, graffiti, and rapping, he understood the genre more than most, especially compared to white people.
While many criticized the performance, he viewed it as an artist boldly embracing their craft without concern for opinions. Regarding the controversy surrounding the halftime show, Kid Rock questioned how Kendrick Lamar secured the lead spot, suggesting that Jay-Z played a key role.
He suggested that both Lamar and Jay-Z should credit Colin Kaepernick for the opportunity, arguing that the widespread debate sparked by Kaepernick’s anthem protest ultimately paved the way for such performances.
Kendrick Lamar’s “GNX” tops Billboard again
Kendrick Lamar’s album GNX returned to the top of the Billboard 200 chart, climbing from the fourth place to the first for a second time following his Super Bowl halftime show and the album’s physical release.
The album originally reached the top spot in December. Since then it has sold 236,000 units and gained over 161 million streams after Lamar's performance. Moreover, it overtook The Weeknd’s Hurry Up Tomorrow for the top position.
Lamar’s halftime show also boosted two of his previous albums back into the top 10, DAMN. from 2017 jumped from 29 to 9, while good kid, m.A.A.d city from 2012 moved from 27 to 10. According to Billboard, with all three albums in the top 10 simultaneously, Lamar became the first rapper to achieve this feat.
Kendrick Lamar's Super Bowl performance, widely regarded as a standout moment, became the most-watched halftime show ever, attracting 133.5 million viewers. SZA, Samuel L. Jackson, and Serena Williams also appeared during the performance.
According to The Post, Kendrick Lamar’s halftime show was also memorable for his fashion choice, denim bootcut jeans. Since the Super Bowl, fans have been sharing photos of themselves wearing similar jeans on social media.
While Lamar hasn’t addressed whether his outfit carried a deeper meaning, his choice reflects the evolution of fashion and its connection to historical moments.
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