“Truly an L.A. icon”: Olympics chairman hints at Kendrick Lamar’s performance during the 2028 LA Olympics 

Casey Wasserman suggests Kendrick Lamar's involvement in the 2028 LA Olympics after a successful Super Bowl performance and his Grammy win.

In a recent interview with the Associated Press, Olympics organizing committee chairman Casey Wasserman hinted at a proposed performance by Kendrick Lamar at the 2028 LA Olympics, calling him "Truly an L.A. icon".

“Fortunately in my day job I represent Kendrick Lamar,” Wasserman said. “He is truly an L.A. icon, so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way.”

Wasserman added while talking about how Olympic leaders promise to rebuild Los Angeles after the deadly wildfires that the city was a victim to earlier this year.

"The rebirth, the rebuild, maybe reimagining L.A. 2.0 -- and the Olympics as a catalyst for all those things -- we think is really part of our ethos."

He spoke at the IOC's annual meeting:

"You can't have a natural disaster at that scale in a city as big and as important as Los Angeles and not have it be part of your core philosophy going forward."

While talking to AP, he also added:

"From purely an Olympics perspective, we got very lucky. That's not the most important thing. What's important is helping people get back into their homes, get back settled, get back with their lives."

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Kendrick Lamar's career success

Kendrick has had quite an eventful and glowing past year. From career milestones to a very public drama with Drake, the rapper can be is said to be at the peak of his career. The Not Like Us singer released a chart-topping album in 2024 that not only sparked a scandal but also won him not one but five Grammys.

Shortly after this, he had a legendary performance at this year's Super Bowl along with SZA, with whom he is going on a "Grand National” tour starting on April 19. The tour will span across major U.S. cities, including Atlanta, Houston, Los Angeles, and Chicago, before heading to international waters.

And if this wasn't enough, the rapper was also recently making headlines for his verse on Playboi Carti’s new album, which added to the Drake beef.

This reported performance at the Olympics will only add on as another milestone to Kendrick's critically acclaimed career.