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When two of the biggest egos in cyberspace—MrBeast and Mark Zuckerberg—share a table to talk about how to monetize content, business takes note. Recently, a video by Colin and Samir that aired on 28th March 2025, saw MrBeast, who tops the highest-grossing YouTubers, have a session with Zuckerberg to talk about how Meta can enhance video monetization strategies. Here's the video for your reference:
This sitting-down began an extremely pertinent question: What is the difference between their net worths?
According to Tastyedits, Macra, and Investopedia, MrBeast's net worth is valued largely between $320 million and $500 million as of 2025, but some have put it as low as $100 million. The majority of his income comes from YouTube advertising revenue, sponsorships, and business ventures such as MrBeast Burger and Feastables.
Meanwhile, Meta's co-founder Mark Zuckerberg has a much larger net worth of around $100–$120 billion from his shares in Meta and other investments. Financially notwithstanding, MrBeast's skill at monetizing videos has made him a leading voice in the creator economy.
MrBeast's secrets on video monetization
In a show interview with "Big Col & Samir Show," MrBeast proposed that Meta include multilingual dubbing for their videos. YouTube already has it as an option, which enables creators to do more by offering translated audio for viewers abroad. Zuckerberg swung open his arms in agreement with the idea, showing that Meta is debating such an addition in a year.
According to Fortune, he said,
"One thing I think really sucks [about Meta] is like, on YouTube you can have different audio tracks. So 70% of my audience on YouTube don’t speak English, so I upload videos, and then you just upload a bunch of different files, so if you click on my video in Mexico, it autoplays in Spanish,"
Dubbing might be a vital factor that allows Meta to challenge YouTube by increasing the content's interactivity and visibility for foreign viewers. Being a platform with billions of users around the world, Meta's apps—Facebook, Instagram, and Threads—may stand to gain from allowing creators to access non-English-speaking audiences without the need to upload multiple video versions.
As per Fortune, replying to a query about what he would change if he were the CEO at Meta, Mr. Beast expressed his topmost wish to play Facebook Video's audio tracks in a variety of languages to run concurrently with his videos. He said,
"If I was CEO that’s one of the first things I would fast-track because…everything you do revolves around the creators and the people who use the platform and you want to help them get more views and more engagement. It’s pretty crippling once it clicks in your head. You’re like, Whoa, only like 20% of the world…or whatever the number is consumes content in English…it’s brutal."
The potential of e-commerce integration
As per Investopedia, in addition to dubbing, MrBeast also suggested closer integration of e-commerce on Meta's video platforms. He highlighted the way that enabling it for an effortless "tap-to-buy" feature on sponsored products could potentially optimize user experience and increase conversions. Since payment information is already stored in Meta's existing infrastructure, the feature could theoretically streamline users' purchasing experiences.
YouTube has been busy implementing its shopping features, whereby content creators can label products from within videos. If Meta were to implement a feature of this nature, it would make video commerce even smoother and more profitable for brands and content creators alike. It would be part of the increasing focus of Meta on combining AI-recommended content and online purchases.
How Meta's monetization differs from YouTube
Meta and YouTube are completely different in terms of monetization. Ad revenue, member subscriptions, and sponsorships largely support YouTube, whereas most of Meta's revenue comes in the form of targeted ads and electronic commerce. Although Facebook and Instagram provide video monetization tools, some creators indicated that they earned less from these than from YouTube's well-established monetization pipeline.
One of the key distinctions is the payment of ad revenue to creators. YouTube's Partner Program remunerates creators with a significant portion of ad revenue, while Meta's payment system is on the horizon. Secondly, YouTube Shorts has added new monetization tools recently, and more pressure is being put on platforms such as Instagram Reels and Facebook Watch to improve their product.
Implications for Meta's video strategy in the future
Zuckerberg's willingness to explore these concepts shows that Meta is continuing to explore ways of competing with social media rivals in the digital video space. Increased multilingual dubbing and enhanced e-commerce integrations would have the potential to increase accessibility for content and earnings for creators on Meta's platforms if implemented. It could have the potential to make Meta more appealing to video-focused content creators who are more inclined to use YouTube as it stands now.
However, there are issues. There is a balancing act in discovering a successful monetization strategy between advertiser needs, creator rewards, and user experience.
As per Fortune, he said,
"But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience."
YouTube spent years figuring out its revenue-sharing model, and Meta is only now learning how to optimize its video platform for long-form content.
The dialogue between Mark Zuckerberg and MrBeast illuminates the changing paradigm of monetizing digital content. Although MrBeast's fortune is still a small percentage of what Zuckerberg has, his observation of fan engagement and ad revenue generation is a testament to the increasing role of content creators in shaping platforms. As Meta sets these directions for possible overhauls, competition among video-sharing and social media platforms will increase.
As more video content is watched, sites must adapt to emerging monetization and engagement trends. Whatever Meta does, whether MrBeast's recommendations or otherwise, the future of monetizing online content will rest on changing creator and audience needs.
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