Fans spot Feastables truck roaming Hershey, PA — MrBeast's sweet takeover begins

11th Breakthrough Prize Ceremony - Arrivals - Source: Getty
11th Breakthrough Prize Ceremony - Arrivals - Source: Getty

MrBeast has taken trolling to the next level. The YouTube star recently took to his official X account, @MrBeast, to share images of his chocolate truck driving around Hershey, Pennsylvania, to promote his chocolate brand.

The latest stunt by Beast against the chocolate giant Hershey has caused several reactions among fans and netizens. His X post, which he captioned:

“An army of trucks advertising Feastables are currently driving around Hershey’s city.”

It garnered several reactions as netizens took to the comments section to express their opinions on Beast’s actions.

Some of the comments praised Feastables:

“Surprisingly, they are one of the healthiest chocolates compared to a lot of the other ones,” @phughes9000 commented.
“I actually tried your Feastables chocolate bar not long ago, and it tastes pretty good,” @masongodofgamez praised.
“Honestly, Feastables is really good chocolate, and if you don't think so, you probably haven't tried it,” @MinnerAlgo added.

While some fans praised Beast's chocolate company, other netizens didn't appreciate his move against Hershey:

“Mr. Beast, I like everything you do, but Hershey’s has been perfecting the chocolate business since 1894. You didn’t create the formula for Feastibles; you are just the poster boy for the company to increase sales. You are doing too much with this move,” @RileyLepsch tweeted.
“Established company with a rich history vs pop-up store-esque chocolate brand that will most likely fade in obscurity since you need to resort to such tactics to promote chocolate...” @SuddenlyOzzy stated.
“Hersey provides free education to so many underprivileged children thru the Hersey School, how dare you behave in such a predatory manner in their community. They act for humanity, not likes and wealth #Shameful @MrBeast,” @HawaiianFever added.

More details on MrBeast’s truck move in Hershey, Pennsylvania

On Thursday, April 17, 2025, residents of Hershey, Pennsylvania, received several Feastables trucks with a Kendrick-inspired message. The trucks drove through Hershey Chocolate's headquarters with the “Not Like Us” lyrics written in bold.

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The trucks sat outside the Hershey Museum while promoting Beast’s Feastables chocolate. To make things even more personal, the trucks had designs similar to Hershey’s logo printed on them.

Jimmy Donaldson, popularly known as MrBeast, launched his chocolate brand in 2022 with MrBeast chocolate bars.

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At the time of writing this article, Hershey has not yet responded to Donaldson’s provocations.

Edited by Ritika Pal