Why was Selena Gomez’ $3K 'B' ring sold for just $12? All we know

Selena Gomez recently auctioned off a custom diamond "B" ring worth $3,250 for a mere $12. The sale was made as part of her "12 Days of Really Rare Stuff" promotion, which preceded the release of her joint album with fiancé Benny Blanco, I Said I Love You First.

The ring, created by Jacquie Aiche, was personally important as it first appeared on Gomez's Instagram in December of 2023; coincidentally close to the time that Selena Gomez officially confirmed that she was in a relationship with Blanco.

In making the ring available for so cheap, Gomez provided a supporter with a fragment of her personal history, and the decision prompted mass speculation from her followers.

The ring was attributed to the beginning of Selena Gomez and Benny Blanco's relationship

The "B" ring was not just a trinket—it represented a pivotal moment in the relationship between Selena Gomez and Blanco. With .44 carats of pavé diamonds, the bespoke ring was first spotted on Gomez's left ring finger, raising eyebrows regarding their relationship status.

It became a familiar object among her fans, much related to her relationship with Blanco. By selling the ring at $12, Selena Gomez provided a fan with the opportunity to have an object that had been present during a key time in her life.

The sale was for a promotional activity in anticipation of her album launch

Selena Gomez added the sale of the ring to the list of her "12 Days of Really Rare Stuff" campaign. This campaign consisted of a series of promotions and giveaways for the days leading up to I Said I Love You First; which is her joint album with Blanco.

The other items on the campaign were a signed Coach Selena Grace Bag and other memorabilia. The campaign aimed at producing interaction with her followers while providing exclusive products associated with her career and private life.

The engagement ring currently occupies the place of the 'B' ring in her private collection

Following the sale of the "B" ring, Selena Gomez has been observed with a new engagement ring after Blanco proposed to her in December 2024. The proposal was made while on a picnic date, which referred to their first date.

The engagement ring is a marquise-cut diamond, a style Gomez had previously coveted. The sale of the "B" ring and the debut of the engagement ring represent different points in her relationship with Blanco; supporting how these pieces of jewelry have been of personal importance to her.

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Fans responded to the sale with interest and debate

The choice to put the ring up for sale at $12 generated debate among supporters, with some reacting to the dramatic drop in price. While it was seen by some as a considerate gesture to gift a personal item to a fan; others wondered why such a valuable item was sold for a fraction of its value.

Despite the reactions, the sale contributed to the continued interaction between Selena Gomez and her fans; making her personal and professional achievements more visible to the public.

82nd Golden Globe Awards Cocktail Hour - Source: Getty

The campaign is evidence of a trend of celebrity fan interaction through personal belongings

Selena Gomez's sale of the ring fits into a larger trend in which celebrities sell personal belongings to fans as a means of staying connected. Other public figures have done similar campaigns involving auctioning or donating memorabilia as a means of connecting with their supporters.

Through this method, fans feel more connected to their artists while creating conversations that ensure public interest remains strong.

Edited by Tanisha Aggarwal

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