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Justin Bieber has reportedly announced his departure from the streetwear brand Drew House which he co-founded with his former stylist Ryan Good in 2018.
The brand was officially launched in 2019. On April 10, 2025 the Baby crooner shared a now-deleted Instagram story stating:
“I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If your rocking with me the human Justin Bieber don’t waste ur money on Drew House.”
He has appealed to his fans to no longer purchase their products, who are shocked at his sudden exit. According to TMZ, Justin stopped promoting the brand in 2023. He is no longer on talking terms with any member of his previous brand including his business partner and friend, Ryan Good.
Sources close to Bieber reported to the outlet, that he felt the brand is no longer his and he wanted to distance himself from ex-manager Scooter Braun. The fallout resulted from some disagreement among the board members.
The trouble stemmed in 2023 when one of the members on board, David Bolno was linked to the death of singer Laura Lozano. Justin wanted him off the board but Braun defended him and kept him in his position.
For now, he has been teasing a new brand, Skylrk. It is also his way of slamming Drew House which was previously owned by him.
Justin Bieber launches new brand called Skylrk. What do we know?
Justin Bieber could have been incorporating his new brand Skylrk since his split with Drew House. He has been pictured wearing his brand’s items like clothing and other accessories on multiple occasions.
The singer has been sharing insights about the forthcoming brand on his Instagram, which is yet to be launched to his fans on social media.
As per the reports, Skylrk is a streetwear brand that has generated a significant online buzz among Bieber’s fans. He has been actively teasing the brand’s colorful and bold designs, including sweatshirts, handbags, sunglasses, sports shoes, sandals, phone covers, beanies and many more items which are anticipated in the coming days.
Although there is no official launch date announced yet, the brand is expected to launch very soon. A report in GQ magazine stated that Bieber and his wife Hailey were both spotted wearing the brand when they attended Coachella 2025. The report mentioned that he also has a new stylist, Jenna Tyson who has been helping him to incorporate pieces into his looks on public outings.
He was first spotted flaunting his brand in December 2023 when he was photographed wearing a mysterious pairs of neon slides and basketball-style sneakers with “Skylrk.”
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Although no specific details about his brand’s team members have been revealed, GQ magazine reported that the singer has hired a few former employees from Kanye West’s Yeezy. Neima Khaila, co-founder of LA based streetwear brand, Pink Dolphin and Hailey Bieber are reportedly among his business partners.
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