"They stay making up awards for that family": Internet reacts as Tina Knowles to be named Mother of the Year at 2025 Billboard Women in Music

Businesswoman and entrepreneur Tina Knowles has another feather in her cap. On March 20, 2025, Billboard announced that she would be honored with the Mother of the Year award at the 2025 Billboard Women in Music event, scheduled for March 29. The music publication revealed Tina Knowles as the first-ever honoree of this title at the event, which will take place at the YouTube Theater in Inglewood, Calif.

While her daughter, Beyoncé, has become one of the biggest music stars in the industry, Tina has carved her own journey as an entrepreneur, fashion designer, and philanthropist. Pop Crave took to its X channel to confirm the announcement.

Fans had mixed reactions to the new category and award. One user (@ohrighton119) noted,

"They stay makin up awards for that family."

Another user (@KeshanNaidoo3) was confused about the new category and added,

"Why does this award even exist?"

Another netizen (@byebyeboca) chimed in and suggested alternatives,

"why is that an important award? no offense or anything (joan grande or nonna deserves it next year wtf)."

Some users noted that Billboard has given out multiple awards in recent times. One user (@JamesMulamb) expressed appreciation for Tina Knowles and noted,

"They're just giving awards out at this point, and I support this one because Tina Knowles is an amazing mom."

Another fan (@signsofavirgo) supported the honor and noted,

"Other fanbases mad that their faves mothers could NEVER. Mind u Mama Tina was a successful business owner before her kids were even famous."

A user (@laqoooxxx) contested the need for a category and added,

"There are MANY hard working mothers who work for 8-9 hours daily to provide minimum wage for their families & kids. this title does NOT belong to celebrities."

Tina Knowles to be named Mother of the Year at the 2025 Billboard Women in Music

Billboard confirmed the announcement on Instagram, quoting a lyric from Megan Thee Stallion and Beyonce's song, Savage. It reads,

“And my mama was a savage — I got this sh-t from Tina.”

Additionally, Billboard described her as "a businesswoman, fashion designer, art collector, and activist in her own right." Tina Knowles joins the list of other artists who will be honored on awards night, just before the release of her memoir, The Matriarch: An Evening With Tina Knowles, Family, and Friends, on April 22, 2025.

Knowles confirmed that she will kick off a book tour in Washington, D.C., on April 30. The tour will cover nine cities, and for the first stop, Tina will be joined by Michelle Obama as the moderator.

In a press statement, Tina shared her excitement for the tour, noting that she will be able to "extend the conversation beyond the pages." She added that storytelling is a part of her identity, saying:

"This journey has been about strength, motherhood, family pride and identity; I hope these conversations help others embrace their own stories and celebrate the power of knowing what we deserve.”

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Tina Knowles will be honored at the Billboard Women in Music Awards on March 29. She is also set to launch her memoir along with a supporting tour that will cover nine cities. Pre-sale tickets began on March 20 at 2 p.m., and general sales will begin on March 21 at 2 p.m. GMT.

What are your thoughts on the new award category? Tell us in the comments below.

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