"Yes! What about it?" Netizens react in confusion as Louis Tomlinson drops a cryptic X post with "28"

Louis Tomlinson has, for a long time, had a link with the number 28, which regularly appears in his posts. Starting from his football t-shirt to the tattoo on the fingers of his left hand, the number has a thing that it cherishes. In August 2023, Louis Tomlinson extended this connection by introducing "28," a streetwear label that operates autonomously of his merchandise.

Reacting to Tomlinson's recent X post, a user wrote,

"Yes! What about it??"

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Netizens react in confusion as Louis Tomlinson drops a cryptic X post with "28"

A few hours ago, Louis Tomlinson posted the number “28” on X, making fans wonder what it could mean. On February 28, 2025, Tomlinson posted on X "28," marking the date.

"Something is happening soon," a fan commented.

"28 !!! We're waiting for it," another X user wrote.

"So excited Let’s goooo So proud of you," another X user reacted.

"Hey Louis! Excited for today!" another user wrote.

"We miss you!!!! Eagerly awaiting LT3!!!" a fan commented.

"Happy 28th Louis! I love you much Louis I’m so incredibly proud of you! I really hope you’re having a great day today." another fan wrote.

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What's special about the number 28?

The singer launched his "28" unisex clothing line in August 2023. Describing the venture as a way to satisfy his creative instincts, Tomlinson emphasized that 28 is more than just a name; it represents a thoughtfully crafted collection. Light hoodies, tight collars, and knits are the bedrock of the label's style.

Neutral colors and abstract floral patterns add to the contemporary look of the collection. The unique feature of 28 is its focus on slow growth. New drops are to be released on the 28th of every month, so hegemonizing the sportswear industry identity.

28 gives him the freedom to express his creativity. Tomlinson told Hypebeast,

“That’s why 28 excites me. It’s something that can be a little bit more tailored, a little bit more stylized. I suppose it’s similar to songwriting… seeing how deep your imagination can go when creating clothes.”

He continued,

“If I picture that rough lad I grew up with in Doncaster, he certainly didn’t have that look — he just looked cool in the clothes. There’s a beautiful authenticity to that. I think there’s a more interesting way and authentic way of telling these stories for 28.”

In August 2023, he revealed Hyperbeast -

"I’m mostly tour-focused right now — that’s why I love creating 28 — because it means that when my brain is all on touring and music, it’s creatively fulfilling to get into something else and scratch that itch.”

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Through attention to detail and craft, Louis Tomlinson seeks to leave a lasting mark on fashion, outside of his involvement in music. His methodology guarantees that 28 develops naturally as a signature brand, a signature that makes itself known through design.